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Derbyshire creative agency proves it has all the right ideas by doubling in size in time for 2022
An award-winning Derbyshire creative agency has proved a strong digital presence is vital for growth in pandemic times, as it prepares to double in size for 2022.
MacMartin, a full-service marketing agency based in Church Broughton, is taking on new office space which will double its square footage, as well as employing two more members of staff who start their roles in the New Year.
The move comes during a successful growth period – despite the pandemic – for the business set up by sisters Claire MacDonald and Anna Hutton back in 2017.
Claire said: “When the pandemic came in 2020 like all businesses we worried for the future, but what we’ve actually found is that our digital services were a lifeline to clients which really needed a strong online presence during those times.
“Clients such as food businesses needed to pivot their offering to be able to offer home delivery or takeaway services, which meant they needed a robust web-based shopfront that we were able to provide for them.
“We’ve also found that many businesses which have managed to survive the pandemic have in fact done more than survive – they have thrived, perhaps by having a greater market share than they previously did.”
Born and bred in Derbyshire, MacMartin founders Claire and Anna are feeling highly optimistic about the year ahead as they take on two new members of staff, Jess Henty and Daria Blok. Jess joins MacMartin from a previous job as an account coordinator for a national sporting body, while Daria is an experienced graphic designer with a background in print.
They join the now 10-strong all female MacMartin team who work in beautiful converted farm building offices at the Bartonfields Centre in the heart of glorious Derbyshire countryside. So strong is the business’s growth that they have recently taken on the lease for the next door office which doubles their total space.
The company’s commitment to its stunning countryside location recently saw it win a regional Amazon-backed Rural Business Award for best small rural business in the Midlands, and it will go on to represent the region at the awards’ national ceremony in February.
Anna said: “It’s an exciting time for us at MacMartin and we hope to do the Midlands proud at the national Rural Business Awards final in 2022.
“Next year we celebrate our fifth birthday and we can’t believe the journey we have come on so far. We’re so proud of our business and of the talent we have nurtured amongst our staff, and we look forward to continuing to flourish in 2022.”
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Top 3 features of a successful entrepreneur
Not Being Afraid of Asking for Help
An entrepreneur is always looking for solutions. To be successful, you can’t give up easily. That’s why, if faced with a task they can’t deal with, a good entrepreneur asks for support. A great option, in this case, is reaching out to a business coach for entrepreneurs like Jake Smolarek. A professional like that will be able to help you get a fresh perspective. Often, advice from someone else is exactly what you need to move on to a new project. That’s why it’s such a great way of dealing with slumps and any type of issues. A coach with experience will know what you need, so the collaboration will surely be beneficial for you.Knowing That Failure Is a Part of the Process
As an entrepreneur, you’re someone who has their own ideas and is not afraid to make them a reality. But along the way, there are always some problems and matters that require a certain amount of time to get sorted out. Nothing’s ever only easy. That’s why a successful entrepreneur, that’s on their way to a great career, is well aware of that. More so, an entrepreneur is not afraid of challenges, treats them as just another step on their way. Failure is an integral part of everything, it’s how you deal with it that decides your fate.Taking Risks and Having Bold Ideas
Successful entrepreneurs can’t be just like everyone else, they have to be willing to implement change. Their ideas can’t be something boring or already well known – they have to be innovative and one of a kind. Being an entrepreneur means being creative and brave, as you have to constantly be coming up with new ideas and overcome hurdles. You can’t be too cautious, taking risks is what’s ultimately going to bring you success, even if it may bring some trouble too. Nothing is certain, when you’re an entrepreneur, a lot of things have to be decided by you. That’s why you have to be confident but also smart and always on your toes. Think outside the box. Only by considering even the most unconventional options will you be able to truly choose the best one.Final Tips
Entrepreneurs are highly creative and bold people. To become a successful one, you have to have certain features. Not everyone could be satisfied or happy with that job, so it’s only advisable for individuals who are incredibly resilient to try their luck in this profession. As an entrepreneur, it’s all about your ideas and your actions, unlike a typical office job. You have to be prepared for the challenges and, if needed, ask for help. A good entrepreneur knows that this job isn’t easy but can be rewarding if you try hard enough and aren’t afraid of unconventional solutions.Major improvements to Kettering’s town centre due to start in January
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