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An introduction to the AI Act: what you need to know
What is the AI Act?
The AI Act establishes a regulatory and legal framework for the deployment, development and use of AI systems within the EU. The legislation takes a risk-based approach, categorising AI systems according to their potential impact on safety, human rights and societal well-being. Some systems are banned entirely, while systems deemed ‘high-risk’ are subject to stricter requirements and assessments before deployment. AI systems are categorised into different risk levels based on their potential impact, with the burden of compliance increasing proportionate to the risk. The three main categories are prohibited, high risk and low risk. Prohibited systems are banned entirely, due to the unacceptable potential for negative consequences. High risk systems are those with a significant impact on people’s safety, wellbeing and rights. They are allowed, but are subject to stricter requirements. Low risk systems are those which pose minimal dangers, and therefore have fewer compliance obligations.How will the AI Act and the GDPR work together?
“In many cases the AI Act and the GDPR will complement each other,” comments one UK-based data protection specialist. “The AI Act is essentially a product safety legislation designed to ensure the responsible and non-harmful deployment of AI systems. The GDPR is a principles-based law, protecting fundamental human privacy rights.”Where are we at the moment?
The AI Act was approved by the European Council on 21 May 2024, with a phased implementation schedule over two years, which has been designed to give organisations time to make necessary changes to their systems and practices. The Act will apply to public and private organisations operating within the EU that develop, deploy, or use AI systems within the EU’s single market. This includes companies, institutions, government bodies, research organisations and any other organisations involved in AI-related activities.When will the AI Act apply?
The AI Act’s finalised text will be published in the Official Journal of the European Union, officially entering into force twenty days after publication – expected by late June or early July 2024. The new law will then apply two years later, in 2026. The EU Commission has also established the EU AI Office. From 16 June 2024, the AI Office will support the implementation of the AI Act across all Member States.Timeline and important deadlines
The AI Act becomes law (expected late June to early July 2024) 6 months later AI practices with unacceptable risks to health and safety or fundamental human rights will be banned. The deadline for compliance on unacceptable risk AI systems is, understandably, one of the first to be enforced, so organisations should evaluate their risk exposure in this area as soon as possible. 9 months later The AI Office will finalise the codes of conduct to cover the obligations for developers and deployers of AI systems. These codes will provide voluntary guidelines for responsible AI development and use. 12 months later The rules for providers of General Purpose AI (GPAI) will come into effect and organisations must align their practices with these new rules. “GPAI” refers to advanced AI systems capable of performing a wide range of tasks – ChatGPT being one such example. In addition, the first European Commission annual review of the list of prohibited AI applications will also take place 12 months after the AI Act enters into force. 18 months later The European Commission will issue implementing acts for high-risk AI providers. This means organisations using high-risk AI systems must follow a standard template to monitor the AI systems after deployment. The monitoring plan will help to ensure that any issues or risks are promptly identified and addressed. 24 months later The remainder of the AI Act will apply, including regulations on high-risk AI systems listed in Annex III of the AI Act. These systems include those related to biometrics and include technologies such as fingerprint recognition, facial recognition, iris scanning and voice authentication. 36 months later Regulations for high-risk AI systems stipulated in Annex I become effective.Conclusion
The AI Act represents a substantial legislative shift for organisations that use artificial intelligence in the EU, and organisations must plan for severe criteria and assessments, especially for systems posing a high risk. As the AI landscape continues to develop, staying informed and adaptable will be key for businesses to continue harnessing AI’s potential while adhering to new legal obligations.Games Workshop to invest in new manufacturing facility
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Simon Hope, Warehouse REIT, said: “Rebuilding dividend coverage is our key priority, and by reducing our debt and our finance costs, the sale of these single-let assets is an important milestone in that respect.
“At the same time, we continue to reshape our portfolio to focus on the highly attractive multi-let subsector of UK real estate, which plays to our strengths and is where we can drive income and capital growth over the long term.”
Forum to help budding entrepreneurs succeed in business
Frasers Group to enhance retail operations with multi-year partnership with THG
Shirebrook-based Frasers Group and THG have entered a multi-year partnership that they say will “mutually enhance retail operations at both groups.”
The partnership includes the integration of customer credit and loyalty proposition, Frasers Plus into THG’s Ingenuity platform, benefiting customers across THG retail sites. This marks the first Frasers Plus partnership with an external partner.
Frasers Group will also benefit from THG’s courier management services to drive the efficiency and performance of Frasers’ Australian fulfilment and logistics operations, supporting the Group’s international expansion.
Frasers Group will also be acquiring THG’s luxury brand portfolio including Coggles, strengthening its Premium and Luxury portfolio, alongside FLANNELS.
Michael Murray, CEO, Frasers Group, said: “Today we are pleased to announce a new strategic partnership with THG, which includes launching our consumer credit and loyalty proposition, Frasers Plus across the THG Ingenuity platform.
“This is an exciting step towards our Frasers Plus ambitions as we look to expand its offering across additional third-party platforms. We are looking forward to working with the THG team and unlocking further benefits for both businesses.”
Matthew Moulding, CEO of THG, said: “We are delighted to be partnering with Frasers Group across a broad range of initiatives, in particular bringing Frasers Plus to consumers shopping with Ingenuity clients, as well as to our own retail sites including Lookfantastic, Cult Beauty and Myprotein.
“Our luxury brand portfolio including Coggles has grown from a standing start eleven years ago, and we are eager to watch it develop further as an Ingenuity client. The success of Coggles has only been possible through the hard work and dedication of THG’s luxury team, to whom we all want to extend our thanks and gratitude.”
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Walk away with a prize worth £20,000 at the East Midlands Bricks Awards 2024
- Most active agent
- Commercial development of the year
- Responsible business of the year
- Residential development of the year
- Developer of the year
- Deal of the year
- Architects of the year
- Excellence in design
- Sustainable development of the year
- Contractor of the year
- Overall winner (this award cannot be entered, with the winner, and recipient of a year of marketing/publicity worth £20,000, selected from those nominated for the event’s other awards)
Nominations end Thursday 5th September








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