Wavensmere Homes has sold 40 off-plan houses to a club of existing customers who have already purchased two or more of its homes.
With a total value of £11.6m, the two- and three-bedroom homes located in Derby will be build complete from Q3 2027.
James Dickens, managing director of Wavensmere Homes, said: “Our inaugural Clique event has exceeded all our expectations.
“We invited our loyal customers to socialise with the team and each other at an information evening, where they had preferential access to a limited release of 40 plots. Before the event ended, these two- and three-bedroom houses were assigned to purchasers – over two years before they will be build complete.
“While the buy to let market is not without its challenges, investing in quality homes off-plan in well-located developments that offer a range of amenities can reap significant dividends.
“Clique members have already been through the investment journey on other Wavensmere developments. They are benefitting from attractive yields and the pick of a pool of aspirational tenants.
“These people keep in touch with us, follow planning updates, share our excitement for upcoming development launches, and enthusiastically ask for first dibs. The Clique concept was inspired by them as a way of formalising the gratitude we have for our repeat customers.”
Wavensmere provides Clique members with a dedicated sales relationship manager, access to exclusive mortgage products, and tenant benefits from the point of completion.
Wavensmere Homes is highly active across Derby, with its £175m Nightingale Quarter development in the final phase of being transformed into a new community, including over 900 houses and apartments.
In autumn 2024, Wavensmere commenced work on site to regenerate and redevelop Friar Gate Goods Yard in Derby city centre, with 276 houses and apartments to be available for occupation from 2026, together with commercial opportunities.
At the start of this year, the housebuilder also commenced construction work at the £22m redevelopment of Milford Mills, which overlooks the River Derwent, located between Belper and Duffield in north Derbyshire. 69 new homes are being delivered on the historic site, which is within the Derwent Valley Mills UNESCO World Heritage Site.
Additionally, pre-construction work is well underway at Cathedral One, within Derby’s newly revitalised Cathedral Quarter, where 195 studio, one- and two-bedroom apartments will be delivered.
