Sunday, August 9, 2020

Green light for Silverstone race circuit hotel

Following on from the recent news that Silverstone Race Circuit is set to host the British Grand Prix for the next five years, developer Bricks Capital have received the final necessary permissions to progress with a new hotel overlooking the Grand Prix Circuit starting grid.

The new facility, which will have 197 rooms, will provide racegoers and visitors with an entirely new way to experience and enjoy the venue and is set to open in time for the 2020 British Grand Prix next summer.

The news comes after Aylesbury Vale District Council granted Reserved Matters approval in what was the ‘final piece of the jigsaw’. The news follows further detailed design work to ensure the hotel is visually stunning from outside whilst providing an excellent quality interior for guests.

The hotel will overlook the Grand Prix circuit starting grid at Silverstone, allowing guests to enjoy unparalleled viewing opportunities of the many events and activities run at the venue, including the most famous of which, the Formula 1® British Grand Prix. The hotel reaches five stories and provides access, via a footbridge, to the 3,000-capacity, 12,500 sqm Silverstone Wing Conference Centre, and a further restaurant and coffee shop.

The announcement earlier this month that Silverstone will retain the Formula 1® British Grand Prix for at least the next 5 years along with the opening of the new Silverstone Experience visitor attraction in late 2019, will further grow demand for accommodation at the circuit. The state-of-the-art attraction is projected to attract over half a million visitors in its first twelve months of operation.

Stuart Pringle, Managing Director of Silverstone, said: “Silverstone welcomes over 1.5 million visitors through the gates every year and we anticipate that this number will increase to over 2 million by 2020. The increased growth of the conference and exhibition side of the business along with the opening of the Silverstone Experience, has resulted in a growing demand for quality accommodation at the circuit. The new hotel will make Silverstone a more alluring visitor attraction outside of the race calendar, and we are pleased to see plans for the hotel progressing so positively.”

Graham Dodd, Managing Director for Development (UK & Ireland) at Hilton, added:  “We now operate Hilton hotels at many sporting venues around the UK including Wembley Stadium, the Emirates Old Trafford cricket ground and The Ageas Bowl cricket ground in Southampton. We are delighted to be opening a Hilton Garden Inn in such a prominent and internationally significant motor racing location and we cannot wait to begin welcoming guests next year.”

Allan Davidson, Managing Director of Bricks Capital Hotels said: “We are delighted to receive approval for the design of our new Hilton Garden Inn at Silverstone, which further enhances the experience for visitors. This site is in an outstanding location, being located on the start/finish line, and we have worked closely with the team at KKA Architecture to ensure the design reflects its inspiring surroundings and we are sure that our partnership with Hilton will enhance the circuit’s appeal, offering quality hospitality year-round. Work has started on site and we are well advanced to open the hotel ready for the Grand Prix 2020.”

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