Anicca Digital makes the leap to Frog Island

The board of Anicca Digital in front of their new property in Frog Island, Leicester. Left to right: Angie Longman, associate director HR; Darren Wynn, director of operations; Caroline Spence, director of client development; and Ann Stanley, managing director

East Midlands-based digital agency Anicca Digital has completed a deal to purchase a property in the Frog Island area of Leicester.

The agency, currently based on King Street, has invested over £300,000 in the former Cricketers’ Rest pub building on the corner of the A50 on Abbey Gate in Frog Island. The deal, which is part of a £1,000,000 project on behalf of the company, will see the two-storey building transformed into a state-of-the art digital office space, complete with co-working space, meeting rooms and training area.

Anicca Digital has invested in the project to meet current and future plans for growth. The agency, which has seen its turnover increase by over 100% since 2015, is predicting similar growth in 2017 and 2018. As a result, the number of staff it employs has increased from 17 to 27 in 2016-17, with two graduate trainees from De Montfort University and Nottingham Trent University, one apprentice and a social media executive the most recent to join the company.

Ann Stanley, managing director of Anicca Digital, said: “We are really excited to complete the first phase of our project to buy, renovate and move into our own offices. Frog Island was a natural choice for us, being a part of the regeneration of the riverside area and with great access to the A50, we wanted a property that had a great view of the river and that we could invest in”.

The project is anticipated to take over 12 months to complete before Anicca can take up residence in the new offices.