200 Degrees opens eleventh coffee shop

Speciality coffee roaster 200 Degrees is opening a new coffee shop in the East Midlands Designer Outlet located at Junction 28 of the M1.

The new 80-seater shop will bring 16 new jobs to the region and serve freshly roasted coffee sourced directly from the 200 Degrees roast house 30 minutes away in Nottingham.

Located next to Antler and Beauty outlet, the new 1,865 sq. ft shop will feature the spacious relaxed, modern decor that is distinctive to 200 Degrees with a coffee bar, fireplace snug area and a large area of outdoor seating.

This is the company’s eleventh coffee shop to open since 2014.

Tom Vincent, co-founder and director at 200 Degrees, said: “This is the first out of town location for us in the UK and we chose the East Midlands Designer Outlet as it’s a prominent, retail destination. We also hope to satisfy our barista’s endless desire for Converse, the shop is a few doors away from us.

“As well as serving up fresh food every day, we look forward to offering our locally roasted coffee beans and a wide range of high calibre coffee equipment and gift ideas – especially as it’s nearly that time of year.

“For people who know us, there will be lots that’s familiar and we’re keen to offer a seat to everyone from flagging shoppers and fellow workers, to business people looking for a bit of space and some WiFi. Our takeaway service has been fine-tuned over the years and we’ll be open early for freshly made breakfasts.”

200 Degrees, which was set up by Tom and his business partner Rob Darby in 2012, has 11 coffee shops as well as its roast house near Trent Bridge in Nottingham. The company has further plans to grow, with a new shop planned for Manchester later this year.

Paul Tyler, centre manager, said: “We are thrilled to welcome Nottingham-based coffee roasters, 200 Degrees Coffee to McArthurGlen Designer Outlet East Midlands. We are passionate about supporting local businesses and are delighted to be able to offer our guests another independent food and beverage offering.”