Leicestershire County Cricket Club (LCCC) has announced a dynamic two-year collaboration with Leicester-headquartered WBR Group, the independent provider of SSAS, tax, law and actuarial services. This partnership is set to deliver impactful youth and community engagement initiatives across the region.
WBR Group will work closely with the Club and the Leicestershire CCC Foundation to provide support and opportunities for under-18s, with a particular focus on education, sport, and personal development.
The initiative includes joint delivery of Mo-Mentum – the community focused programme led by Leicester’s own basketball star Mo Walker – which was devised with WBR Group for local schools, designed to inspire and empower young people, helping them make positive life choices. This will be expanded through workshops with the Running Foxes Women and Girls Coaching Programme (RFWCP) and the Running Foxes Coaching Programme, helping engage and inspire young people through cricket and cross-sport collaboration.
As part of the partnership, WBR Group will also receive on-site branding and hospitality opportunities at the Uptonsteel County Ground, reinforcing their commitment to community investment and local sport.
John Williams, commercial director of Leicestershire CCC, said: “This partnership with WBR Group is a fantastic example of two organisations working together to make a meaningful difference. We’re thrilled to be combining the power of sport with the positive energy of Mo-Mentum to inspire the next generation. With the support of WBR, we’ll be able to reach more young people than ever before across Leicester and Leicestershire.”
Alan Simpson, director of law, WBR Group, said: “At WBR Group, we believe in investing in the future, not just financially, but socially and culturally. Partnering with LCCC gives us a unique platform to support youth development and community cohesion through the power of sport.
“Our collaboration will focus on creating inclusive opportunities for young people to engage with cricket, develop life skills, and build stronger community ties. Our aim to inspire the next generation of cricketers and community leaders through a series of grassroots programmes, school outreach events, and community cricket festivals.
“We have been doing this very successfully with our very own basketball star Mo Walker and can see the difference this makes to young people.”
