Thursday, June 17, 2021

Time Out: Simon Wildash, Director at Nielsen McAllister

The weekend has crept up on us once again. That means it’s time for some quickfire questions with another business leader from our region.

For this week’s ‘Time Out’ we caught up with Simon Wildash, Director at Nielsen McAllister.

What is the first thing you do to get the weekend started?

If we count Friday evening, then it’s often having a beer! My favourite at the moment is from local brewer Aldwark Ales and it definitely helps me mark the start of the weekend.

What is your hobby?

I like walking in the Peak District with friends. We live in such a beautiful area and the East Midlands has some stunning countryside on our doorsteps which can be enjoyed by all. Hiking over 10 miles or so gives a great opportunity to experience this, as well as catch up with friends. And at the end of it there can also be a refreshment or two to celebrate…

What is your favourite movie?

Tough one as it’s always changing! I would have to say Shawshank Redemption is one that I have watched multiple times and still enjoy, but is one often chosen by people. So, as a leftfield answer it’s Disney’s UP. The story and humour are great, and it will always remind me of watching it with my sons, trying not to get upset as it so beautifully encapsulates relationships over different generations – and all in an animation.

If you hadn’t been successful at what you do, what would you be doing instead as a career?

Given my previous answers, probably drinking in the pub!

If you could have any superpower what would it be?

Time travel would be my choice. Having the chance to go back and witness events over time would definitely be it. The unknown of course would be whether doing this would have an impact on the events themselves and therefore alter the course of time – but that’s probably getting a bit deep for a Q&A!

What is your favourite genre of music?

I’m still into Indie music and find myself falling back to the 90’s favourites quite often. I have even passed this love on to my son who can often be heard playing the Smiths or the likes on his guitar. My current favourite artist is Michael Kiwanuka – his latest album is as good as his first and having seen him live in The Leadmill at Sheffield a few years back it is great to hear him across the radio and TV.

If you could travel to any moment in time where would you go?

Ooh, my superpower has sort of answered this as there would be many. Choosing one I would like to have been in the stadium when England beat Australia in the World Cup Rugby final in 2003. Trivial compared to many world events, but I can imagine the joy in that moment in Sydney would have been unbelievable.

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