Time Out: Greg Simpson, Founder of Press for Attention

press for attention pr
Greg Simpson

It’s that time again, the weekend is almost here and that means it’s time to put up those feet and wind down with ‘Time Out’.

This weeks answers come from Greg Simpson, Founder of Press for Attention, who it turns out is a decent tennis player and might have been a fiction writer in another life…

What is the first thing you do to get the weekend started?                                            I try to finish a little earlier on a Friday so I can play tennis, especially in the summer. I carve out the time by starting earlier than most every day, circa 6.30am as in my job, you have to be on the button with the news agenda so I don’t let myself feel guilty about this.

What is your hobby?                                                                                                        I’m a big fan of food and I love wine but they tend to require a good balance on the other side so I store ‘credits’ with daily gym sessions and then tennis again for a bit of fitness and then ‘spend’ these in various venues around the city or by rustling up something in the kitchen.

What is your favourite movie?                                                                                          A Good Year. My mum lives in the Languedoc and whenever I visit I’m reminded of the film and vice-versa. It doesn’t half give you some perspective on what you actually really want in life and that comes down to quality.

If you hadn’t been successful at what you do, what would you be doing instead as a career?                                                                                                                          Maybe a fiction writer. I’ve been a journalist and I’ve been published as an authority on PR but I’ve always loved the romantic notion of sitting in a garden crafting a story. I used to be pretty handy at tennis but not good enough to play seriously. Maybe a coach though.

If you could have any superpower what would it be?                                                      Flying. I love that feeling of freedom. I’d also like to have some sort of influence over pedestrians who stop suddenly on slow moving streets and be able to magically extend deadlines on award submissions.

What is your favourite genre of music?                                                                          It normally involves a guitar and lyrics that tell a story so Bruce Springsteen is a good bet. However, in the car I listen to Classic FM as it keeps me nice and relaxed whilst the rest of the world appears to be driving on an emotional knife edge. I’ve tried very hard to like jazz. Not happening. Sorry jazz fans.

If you could travel to any moment in time where would you go?                                    To Sarajevo – right before that bloke ‘Archie Duke shot an ostrich because he was hungry’. See if I could reason with the chap!