Thursday, January 21, 2021

Sport and business: finding the winning formula

Some of the leading sports leaders and players in the East Midlands will take sides at a dynamic and interactive event to debate what sport and business share in their goals to success.

Lisa Wainwright, CEO of British Basketball, who was recently appointed to the British Olympic Association’s board and has 30 years experience in sport, will head up the team as keynote speaker in The Business of Sport, organised by the Institute of Directors (IoD) at Radisson Blu, East Midlands Airport, on Friday 6 July.

Ron Lynch, IoD East Midlands Regional Director, commented: “The parallels between sport and business are seemingly well known and yet, perhaps, the best kept secret. Performance, leadership, team work to a common goal and resilience are a common language across sport. This event examines how we can take best practice from sport and model it in business.”

There will be an illustrious and diverse panel, which includes: Rob Bracken from Leicester Racecourse; Holly Morgan, Captain of Leicester City Women’s Football Club; Kevin Routledge, Chairman of Leicester Riders Basketball team and former cricketer and coach – now Chief Executive of Leicestershire Cricket Club – Wasim Khan MBE. Vicky Bailey, who has over 25 years experience in sport and business, will host the lunchtime event.

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