Rushcliffe businesses see huge digital engagement increases thanks to #WDYT campaign


Rushcliffe Borough Council’s #WDYT campaign is helping boost local businesses digital presence with huge increases of engagement on their facebook, twitter and Instagram channels.

The nationally endorsed What Do You Think? scheme is giving retailers in West Bridgford, Radcliffe-on-Trent, East Leake, Cotgrave and Bingham a chance to promote their goods and services through its targeted social media channels whether they sell on or offline, or both.

Since March, businesses who have signed up to the free initiative have used the tool to effectively follow quick daily tips to publicise their products and improve their digital influence and sales in their respective town or part of the borough.

A giveaway of a fruit and veg box from The Greengrocer was used to help grow their online audience and to help draw new customers to their East Leake shop.

They saw a 974 per cent increase in Twitter followers, and a 130 per cent increase in Instagram followers over just seven days and the nearby Captcha photography studio in the village has also successfully signed up to the scheme.

Cllr Andy Edyvean, Portfolio Holder for Economic Growth and Business at Rushcliffe Borough Council said: “It’s great to see businesses engaging in this campaign to their benefit. It’s testament to so many business owners’ social media skills that they are flourishing on these channels, utilising this tool to their advantage.

“From beginners through to those with existing successful marketing of their products or services, many are finding it of great use and it’s helping our local economies.”

A similar giveaway was utilised to promote Cotgrave retailer House In To Home. They then saw a 552% increase in Twitter followers with almost 12,000 impressions and a 98 per cent increase in Instagram followers.

Cafe Piano in Radcliffe on Trent reached more than 2,000 people online after giving away dinner for two and Liqourice Ladies Fashion from the village saw an increase of 830 per cent on their Instagram following after giving a prize of a handbag.

After prize draws are developed, they are then shared on the various #WDYT channels which have a combined following of more than 16,000.

Users join the competitions by sharing the posts created and following the business’s social pages, increasing activity and engagement. This increase is then hoped to provide an upsurge in footfall in their physical shops in the area.