Sunday, July 5, 2020

Retailer reverses the trend into bricks and mortar

A Derby-born businessman who has traded for seven years online has decided to open his first homeware store at Mercia Marina’s new £3m landmark Piazza building.

Steve Pym, who was born in Allenton and attended The Bemrose School in Derby, founded Black By Design with his wife Lynette in 2010.

The couple have been trading from their website for the past seven years but have decided that now is the right time to open up their first store.

Steve, who lives near Uttoxeter, said: “I had been involved in the manufacturing industry until 2010 but my wife had always been involved in retail. When we set up Black By Design we started off selling just black homeware items but we soon expanded the range of colours.

“We’ve been growing year on year and we decided that now was the time to open a store. It won’t be quite the same as obviously we are limited as to how much stock we can have in the shop, it will just be a snapshot, but if a customer sees something but wants it in a different colour then we can organise that. We also offer free delivery, which is unusual for a business of our size, or customers can order online and pick up the items from the shop.

“We are very flexible and very few businesses our size can offer the kind of service that we can. We area also going to base our office at the shop so everything will run from there.

“It’s quite unusual for a business to move from being online to opening a store and I can’t think of many businesses which have done this.

“The marina is a fabulous place and will be the perfect venue to showcase the brands that we sell. You won’t find many of the brands that we sell anywhere else in this neck of the woods. We are very Scandi influenced and I would liken our range to John Lewis.”

Steve said he would never have opened a store on a traditional high street and he knows that the move he is making is a gamble.

He said: “I just don’t think we would get the kind of footfall on the high street that we will get here at the marina. We are very excited about moving into the marina and also a little apprehensive but we were so pleased when we saw the Piazza completed, it has exceeded our expectations.”

Joining Black By Design in the Piazza are lifestyle store Twigg Home and William Wheelwright Hair Salon, which have both opened, an Indian-style tapas restaurant, Bluebird Gallery and pharmaceutical firm Bionical.

Robert Neff, General Manager of Mercia Marina, welcomed Steve and Lynette to the Piazza.

He said: “As a business who believes passionately in places and people, it is wonderful to see a successful internet retailer reversing the trend and opening a bricks and mortar store. At Mercia Marina we wholeheartedly welcome the unusual and trend-setting.”

Black By Design is set to open on Saturday (March 24th 2018).

A message from the Editor:

Thank you for reading this story on our news site - please take a moment to read this important message:

As you know, our aim is to bring you, the reader, an editorially led news site and magazine but journalism costs money and we rely on advertising, print and digital revenues to help to support them.

With the Covid-19 lockdown having a major impact on our industry as a whole, the advertising revenues we normally receive, which helps us cover the cost of our journalists and this website, have been drastically affected.

As such we need your help. If you can support our news sites/magazines with either a small donation of even £1, or a subscription to our magazine, which costs just £33.60 per year, (inc p&P and mailed direct to your door) your generosity will help us weather the storm and continue in our quest to deliver quality journalism.

As a subscriber, you will have unlimited access to our web site and magazine. You'll also be offered VIP invitations to our events, preferential rates to all our awards and get access to exclusive newsletters and content.

Just click here to subscribe and in the meantime may I wish you the very best.






Latest news

Broadmarsh retail partnership enters compulsory liquidation

The partnership redeveloping Nottingham's Broadmarsh shopping centre has been wound up. Petitions have also been presented against related companies and these have also entered compulsory...

Staton Young swoop for ‘The Post House’ in Derby

Staton Young Group has purchased ‘The Post House’ on Victoria Street, Derby for an undisclosed sum through FHP. In a record-breaking deal, Staton Young secured a...

East Midlands businesses’ cash generation worryingly low heading into COVID-19 crisis

East Midlands businesses’ cash generation has stayed worryingly low heading into the cash crunch triggered by the COVID-19 pandemic, shows a new study by...

University of Lincoln research predicts digital future for law firm

Students participating in the University of Lincoln’s Graduate Skills Builder programme have recently submitted a report following a market research project to a regional...

Record year continues at GIC

A Lincolnshire packaging machinery manufacturer’s strong start to 2020 has continued this month, with the company sending a record number of machines out of...

Related news

£500k funding boost for Kegworth village centre

Kegworth village centre is set for a major revamp after £500,000 of funding was secured this week by North West Leicestershire District Council (NWLDC). The...

Broadmarsh retail partnership enters compulsory liquidation

The partnership redeveloping Nottingham's Broadmarsh shopping centre has been wound up. Petitions have also been presented against related companies and these have also entered compulsory...

Staton Young swoop for ‘The Post House’ in Derby

Staton Young Group has purchased ‘The Post House’ on Victoria Street, Derby for an undisclosed sum through FHP. In a record-breaking deal, Staton Young secured a...

East Midlands businesses’ cash generation worryingly low heading into COVID-19 crisis

East Midlands businesses’ cash generation has stayed worryingly low heading into the cash crunch triggered by the COVID-19 pandemic, shows a new study by...

By continuing to use the site, you agree to the use of cookies. more information

The cookie settings on this website are set to "allow cookies" to give you the best browsing experience possible. If you continue to use this website without changing your cookie settings or you click "Accept" below then you are consenting to this.

Close