Tourism in the Peak District and Derbyshire continues to grow, with new STEAM (Scarborough Tourism Economic Activity Monitor) figures for 2024 revealing a record £3.58 billion contribution to the local economy. This marks a 9.1% increase on 2023, or around 6% in real terms, when adjusted for inflation.
Overnight stays have seen significant growth, up 14% on 2023 (approximately 11% in real terms), demonstrating increased demand for longer, higher-value visits. Serviced accommodation has led the way, with a 30.7% increase year-on-year (26% in real terms), highlighting strong performance for hotels, B&Bs and inns.
Employment supported directly and indirectly by tourism has reached 33,000, an increase of 6%, underlining the sector’s role in local job creation.
Jo Dilley, managing director of Visit Peak District & Derbyshire, said: “These outstanding figures are a testament to the strength and appeal of the Peak District and Derbyshire as a world-class visitor destination. We are particularly proud of the growth in overnight stays and serviced accommodation, which shows that our strategy to focus on value over volume is delivering tangible economic benefits.
“These impressive results clearly demonstrate the impact of the work led by Visit Peak District & Derbyshire as the region’s Local Visitor Economy Partnership (LVEP), with a strong focus on attracting high-value visitors and championing sustainable tourism to build a more resilient, year-round visitor economy. We look forward to building on this success with continued collaboration across the region.”
