Sunday, July 3, 2022

Nottingham nutrition brand secures major partnership with rugby team

Nottingham-based healthy nutrition brand The Skinny Food Co. have secured a major multi-year partnership with Rugby League’s Wigan Warriors.

Marking the brand’s first sports partnership, The Skinny Food Co. logo will appear on the collar positions of the first team playing shirts across men’s and women’s teams.

The Skinny Food Co.’s product range will also be incorporated into the club’s high-performance programme to support player diet and nutrition, whilst the two parties will collaborate on a series of fan engagement and community initiatives to encourage healthy eating and wellbeing.

Founded in 2018, The Skinny Food Co. is stocked in high street retailers including Morrisons, Co-Op, Home Bargains, TK Max, SPAR, B&M Bargains and Lidl, plus in excess of 30 countries worldwide.

Wigan Warriors executive director, Kris Radlinski, said: “We are delighted to welcome The Skinny Food Co. into our growing family of commercial partners.

“Health, diet and nutrition are a significant part of modern-day sport, so we are excited by the opportunity to integrate The Skinny Food Co.’s range of great tasting, healthy foods and ingredients into our performance programme.

“Equally important is the opportunity to spread the word of healthy nutrition to the wider population which we will seek to do through content, fan engagement initiatives and community programmes.

“The Skinny Food Co. are clearly on a tremendous growth trajectory so we look forward to supporting their expansion for many years to come.”

Wayne Starkey, co-founder of The Skinny Food Co., added: “Wigan Warriors are an iconic Rugby League team as well as my local team, so it’s an honour to be announcing an official relationship working together.

“The Skinny Food Co has always been about helping others to live healthier, more active lifestyles and we’re excited to work with Wigan Warriors to truly make a difference in the community.”

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