Nottingham-based full service digital marketing agency Impression is to partner with The Dukeries Academy in Ollerton to participate in BIMA’s Digital Day 2016, which aims to inspire students to consider a future career in the digital industries.
Organised by the British Interactive Media Association (BIMA), Digital Day is a nationwide event designed to raise awareness of the fantastic opportunities available for young people in digital by linking industry professionals with schools and colleges across the UK.
Impression team members will visit The Dukeries Academy on Tuesday 15th November to introduce the digital industries to a group of sixteen students between the ages of eleven and sixteen, and work with them to create entries to nationwide competitions organised as part of Digital Day.
Lauren Wilson, digital PR account executive at Impression, said: “Digital technology and the internet are a big part of our everyday lives, but are often just thought of as hobbies! We use our mobile phones in our free time and spend our journey to school or work on social media.
“It’s important that young people know that they could forge a career in these areas and what sort of roles exist. There’s a role in the digital industries for every skill set: writers, mathematicians, artists – the list goes on – and Impression is keen to promote these opportunities to the digital marketers of the future”.
Adam Graham, chairman at BIMA, said: “This year’s Digital Day is set to be our best yet, with BIMA members teaming up with schools right across the country. Now in its 4th year, Digital Day is inspiring even more young people to consider the many exciting career options that are available in our sector, by giving them hands on experience in conceiving and designing interactive projects using mediums such as mobile and social media. By inspiring the grassroots, we hope to reverse the digital skills gap and help to keep Britain at the forefront of worldwide innovation”.
Jacqui Ferris, assistant principal at The Dukeries Academy, said: “We are thrilled to be working with Impression and providing our students with a genuine insight into future careers in the digital industries. At the Dukeries we place great importance on engaging our students with state of the art technology and we are excited to be holding this event in our unique learning space the ‘Innovation Room’”.
The day will begin with fun games and presentations to introduce job roles within the digital industries and give an insight into life in a digital agency.
After lunch, Impression’s team members will help small groups of students to complete a sponsored challenge which will be entered into a nationwide competition.
BIMA estimates that 750,000 more digitally skilled workers will be needed by 2017 and that 200,000 of these will be young people.