Nicholas Associates Group (NAG), a provider of workforce solutions, has announced its recent initiative to support local community food banks through the ’50 for £50 Challenge’.
Throughout February, the company challenged its teams across the UK to walk 50 miles in return for a donation from NAG to enable the team to buy £50 of groceries for a local food bank. Sixteen teams took part, collectively raising £800.
The foods banks that benefited included the Archer Project in Sheffield and The Trussel Trust food banks in Scunthorpe, Coventry, Long Eaton & Sawley in Nottingham.
NAG Group CEO, Paul Smith said: “Community support has always been a core value at Nicholas Associates Group, and we are constantly seeking innovative ways to give back.”
He continued: “The ’50 for £50 Challenge’ provided an excellent opportunity for our teams to come together, not only to support local food banks but also to prioritise their own wellness by getting outdoors, engaging in physical activity, and fostering meaningful connections with their colleagues.”
The challenge received an overwhelmingly positive response from employees across the company. Teams enthusiastically embraced the opportunity to make a difference in their communities while also prioritising their own well-being.
Paul emphasised: “This is just the beginning of our commitment to community engagement. We are excited to introduce our latest initiative, the ‘March on in March’ challenge.
“Building on the success of our ’50 for £50′ challenge, teams will continue to walk for a cause. For every 10 miles exceeded beyond the initial 50, an additional £10 will be donated to support local communities. We’re eager to see the impact we can make together.”
