Within weeks of joining Leicestershire County Cricket Club (LCCC), the new CEO Sean Jarvis has established a clear roadmap to strengthen the club’s position.
The club has published 25 KPIs to achieve by September 2021 in relation to five main pillars of the club: cricket, commercial, company, community and cash.
Developing an Academy of Cricket, generating revenue, improving governance and infrastructure, a renewed focus on CSR and better financial reporting all feature in the new strategy.
These come alongside plans to increase commercial sales of sponsorship, partnerships and advertising by a minimum of 10%, and boost consumer, food, beverage, conference, and dinner sales.
Sean Jarvis, CEO for LCCC said that publishing the KPIs would help to galvanize support for the club.
“This plan sets out a clear vision of what we want to achieve and by when”, he said.
“We have such a fantastic opportunity to drive the club forward and create a culture of continuous improvement and development; this plan maps out how we are going to achieve this.
“The club is committed to being transparent and I want our members and stakeholders to hold us accountable as we will be actively reporting on our progress.
“There is a lot of work to be done, but our ecosystem gives clear direction and scope to transform ourselves within the coming years and I am really excited about the future of the running foxes.
“Like everyone, the biggest challenge we face right now is the restrictions from COVID-19, but I am confident that with the continued support of our members and the business community that we do have a bright future.”