Blue Light Card, the discount provider for emergency services, NHS and social care workers, has been named Publisher of the Year at the 17th edition of the Performance Marketing Awards.
The annual awards seeks to showcase the industry’s most innovative and groundbreaking campaigns, teams and companies, with Blue Light Card scooping the award for Publisher of the Year thanks to its focused delivery of campaign results.
Now partnered with over 17,500 retailers, including big-name brands such as Spotify, Toby Carvery, Hotels.com, Cineworld, Sky, EE and Halfords, Blue Light Card saw an increase in sign-ups from 2.39 million to over 3 million in 2022 and saved its members more than £250m in total.
In the last 12 months, Blue Light Card pushed itself to deliver even greater results. It increased its focus on data, leveraging member data to maximise results for its publishers through targeted and tailored email campaigns.
It enhanced its app and website to streamline the user experience, and provide more support for publishers to engage their audience. Utilising its strong member-base helped the team to organise events that provided unique sale opportunities for its publishers. Not only this, it developed its workplace culture, to increase employee engagement and cultivate a motivating environment.
For the Performance Marketing Awards judging panel, Blue Light Card was a standout entrant in this category. Comments from the judges included: “Great testimonials and impressive campaign results. The company’s continued innovation and use of data have significantly enhanced its service.”
Commenting on the win, Ross Hall-Galley, commercial director at Blue Light Card, said: “It’s absolutely fantastic to have been awarded Publisher of the Year. It’s truly a testament to the hard work of the team. We’ve had a massive growth journey over the past few years. Big thank you to everyone who works in the business, all of our partners, all of our members.”
Offering advice to other publishers looking to enter the space, Alex Dalby, head of partner acquisition at Blue Light Card, said: “The main thing for us is getting back as much data as possible from the partners, and giving out as much as possible to work on the strategic relationship.”
