John Pye Auctions and Trent Bridge have extended their partnership until 2028, making the Nottingham-based business the longest sponsor in the Club’s history.
Having been the Club’s leading partner since 2014, the renewed partnership will see the family-owned auction house continue its long-term association.
After adding The Blaze to their portfolio for their inaugural season at Trent Bridge, the John Pye Auctions name will adorn the shirts of the East Midlands-based outfit, in addition to Nottinghamshire’s men’s and women’s sides.
“John Pye have become a part of the Trent Bridge family over the last ten years, and we’re extremely grateful for their continued backing both on and off the field,” Michael Temple, Trent Bridge commercial director, said.
“We share their values and ethics and love the fact that their staff have become such firm supporters of our teams.
“Their commitment to supporting their local community is one which resonates with our players, members and supporters.
“They are wholly invested in growing the game in Nottingham and across the East Midlands, exemplified by this extension and the breadth of the partnership which has grown to include support of the women’s teams.
“It has been a real pleasure to see Adam and his team continue to go from strength-to-strength, not just through their expansion in the UK, but also into Europe.
“We’re proud to offer a platform for John Pye Auctions to showcase their brand internationally, whilst being able to make a tangible difference to the local community which forms the heartbeat of both our respective businesses – it’s a perfect fit.”
Founder and auctioneer John Pye began trading using a horse and cart in the 1960s and passed the reins onto the third generation of the family, his son Adam, in the early 1990s.
Recently Adam’s son, Addison, joined the board, upholding that family ethos and supporting the future growth ambitions of the business.
John Pye Auctions witnessed a record breaking 2021/22 financial year through auctions of a variety of items including vehicles, property, luxury assets and retail.
It now employs over 700 staff members and has over one million sq ft of auction space.
“As a family business with long established Nottingham roots, it’s an absolute pleasure to continue supporting Trent Bridge on a local, national and international stage,” added Adam Pye.
“We are proud of the world class cricketing offer at Trent Bridge here in our home city and the calibre of players they are bringing through the game at all levels.
“Extending our sponsorship for a further five years is in line with supporting grass roots sport, giving something back to our local communities and aligning with partners that share our values and goals.
“We’re looking forward to what the partnership will bring in putting Nottingham and the East Midlands on the map.”
