Spitfire Homes is launching a new community-focused initiative in Radcliffe on Trent to help support local small businesses, at a time when 37 shops are pulling down their shutters for the final time every day in the UK.
Following the success of the Gold Card at Spitfire’s Malabar development in Daventry, the scheme is being extended to the homebuilder’s latest collection named Sherbourne, situated on Grantham Road in Radcliffe on Trent. Free to join, the unique initiative offers a mutually beneficial opportunity where new Spitfire homeowners are introduced to trusted local businesses, while participating establishments enjoy increased exposure and footfall.
According to research by PwC, there were more than 13,500 UK store closures across all retail sectors in 2024 – on average 37 stores closing every day – with the cost-of-living crisis and out-of-town retail parks presenting high streets with unprecedented challenges.
Mark Swaddle, Head of Marketing at Spitfire Homes, said: “As a homebuilder with a passion for supporting the local area, the Gold Card scheme reflects our commitment to creating collections which integrate with the existing community and have a positive impact on the local economy.
“Sherbourne has attracted a variety of purchasers, including those relocating to Radcliffe on Trent, and the launch of this scheme presents an exciting opportunity to highlight local businesses to new residents of the village, showcasing the variety of local businesses within the village.
“The success of the scheme at our collection in Daventry makes it even more exciting to extend the campaign to Radcliffe on Trent. We are proud to be partnering with small businesses and we look forward to supporting the local economy at the same time. If you are interested in becoming a Gold Card partner, we would love to hear from you.”
Forming a new community, Sherbourne hosts 280 homes ranging from one- to five-bedrooms. As the first homeowners get ready to collect their keys this summer, they can unlock discounts through their Gold Card which will be valid for twelve months after moving in.
With history stretching back over a century, one of the first businesses to sign up to the Gold Card scheme is Radcliffe on Trent Golf Club.
Commenting on the club’s involvement, general manager, Rob Smith, added: “We’re proud to be part of this exciting new initiative in collaboration with Spitfire Homes, which not only supports the village’s economy but also extends a warm welcome to the new homeowners that are soon to be living at Sherbourne.
“As a longstanding local business, Radcliffe on Trent Golf Club has strong community roots so this forward-thinking scheme aligns perfectly with our values, whilst introducing our facilities to a selection of new residents. We look forward to working with Spitfire and welcoming new members to our club.”
