A Nottingham-based PR agency has won the top award at an event to celebrate the best marketing across Europe.
Motive PR, which is based in Lenton, was named Content Marketing Agency of the Year at the European Content Awards 2023.
The agency delivers digital PR and content marketing campaigns for a range of e-commerce brands including MuscleFood.com and Quotezone.co.uk.
They were handed the gong after judges heard of the agency’s growth and its record-breaking results for clients during 2022.
During the year Motive’s digital PR team won 14,259 media backlinks for clients which worked out at 40 links for each client per month on average.
They helped several e-commerce sites to double organic traffic during the year with many also reporting record growth during that period.
The European Content Awards were judged by a panel of marketing experts from across the UK and EU including senior managers from brands such as Microsoft, Virgin and IKEA.
In a statement, they praised Motive saying: “This is a small agency with their sights set on big things!”
Motive founder Steve McComish said: “We are riding the crest of a wave at the moment and it’s fantastic to share our success with others. Three years ago, we rebranded our agency with a new name, Motive PR, and a clear focus on digital PR and content marketing for ambitious e-commerce brands.
“We decided only to take on work we’d be proud to tell our mums about and to politely turn away any leads which didn’t fill us with joy. We concentrated on wowing clients with results beyond their wildest dreams and measured all our outputs, compiling comprehensive reports of all our campaigns.
“In 2022 we grew our fee income by 43% which was well beyond our targets. To add further context 2021 was already the biggest year we had ever had so to do almost half as much again was a huge achievement.
“Our results also continued to get better and our content earned a massive 14,259 links for clients – well over a thousand links each month. It works out at 475 links for every client we worked with on average – that is almost 40 a month.
“But we didn’t just deliver on quantity we also smashed it with quality with links coming in from some of the web’s highest authority domains including the BBC news website which is about as good as it gets for SEO.
“Being named best agency in all of Europe really is a little surreal but we are incredibly grateful to the judges for this recognition and we hope it will help us push on to even greater heights this year.”
