Whilst Black Friday may dominates the headlines, this Friday is Fuel Poverty Awareness Day, and Robin Hood Energy, the not-for-profit energy company, has decided that the best deal they could offer is free Christmas energy for their most vulnerable customers.
They will be doing this by topping up the SMART prepayment cards of those customers who regularly ‘self-ration’ or self-disconnect with £10, so they can enjoy Christmas day with a little less worry.
Gail Scholes, CEO of Robin Hood Energy, says: “There is a lot of media interest in the high street and online bargains around Black Friday and a lot of us take this and the festive period of spending for granted. However, for many, even the hot meal and the warm cosy surroundings of Christmas are not a given. We know that there are so many families out there who will need to make a difficult choice between heating their home and having a meal this Christmas.
“We couldn’t just stand by and let this happen. We want all our customers to feel warm, secure and comfortable this Christmas, so our wonderful staff have raised enough money to allow us to top up those customers who may be experiencing financial hardship and may find it difficult to top up their prepayment meters this Christmas.”
The funds are being raised by Robin Hood Energy staff by encouraging everyone in the business to wear a Christmas jumper and to donate what they can for this wonderful cause to help those customers that need help the most.
Not only that, Robin Hood Energy has encouraged its council partners across the country to run a similar campaign to help vulnerable customers in those areas too. In total seven brands across the country from Southampton to Edinburgh will be joining in to help vulnerable customers in their areas.
Peter Leighton from White Rose Energy, one of the first local authority brands to come on board, said: “It’s initiatives like this that make us want to work with Robin Hood Energy. We share a common ethos to support the most vulnerable people in our city as well as across the UK. Being able to step in and support our customers at such an important time of the year is heart-warming.”
Robin Hood Energy will also be announcing the creation of a specialist Vulnerability Team who will be tasked with identifying and working with those customers who may be experiencing financial hardship or difficulty.