A Derby business owner who set up her own company after she lost her job just weeks before the coronavirus lockdown has been shortlisted for a national award designed to recognise entrepreneurial women.
Seleena Creedon, who runs city marketing firm Credo Marketing Ltd, has been listed among the finalists within the Start Up category of the Woman Who Achieve Solopreneur Awards, which celebrate the achievements of self-employed businesswomen.
The nomination is the latest event in a whirlwind few months for Seleena, who lost her job at a city agency within weeks of the start of 2020, without a new role to go to – and the coronavirus lurking on the horizon.
Although offers of work did come in over the new few weeks, Seleena decided that now was the time to put her long-held ambition to work for herself into action, and she set up shop as a freelance marketeer, helping local companies identify their marketing strategy and plans.
After a steady start, the task of running her new-found business was made even harder, when lockdown was imposed and Seleena had to juggle running her company with home-schooling her two sons, as well as conducting all of her business meetings online.
Seleena now has a steady stream of work from a growing list of clients, including Quad in Derby.
Seleena said: “The last few months have been extremely hard work and I’m very proud of what I have achieved and flattered, as well as slightly surprised, to have been shortlisted for this award.
“Anyone who knows me well knows that I’ve talked about setting up a business for years and although I did have some offers of employment, I realised that this was the time to go for it, especially with a handful of clients signing up as soon as Credo Marketing Ltd was set up.
“I promised myself I’d give it a year to see what I could achieve and it’s been extremely tough. I’ve worked harder than ever before in my life and I’ve had to get to grips with lots of new skills, but it’s very rewarding and I haven’t regretted my decision one bit.”
Seleena added: “Being a finalist for this award still feels a bit unreal and if I’m honest I wouldn’t call myself a true solopreneur, because I wouldn’t be here if it wasn’t for the support of my husband and the clients I work for.
“A global pandemic is certainly a very challenging environment in which to set up a company, but I set out to collaborate with people I trust and to listen to as many pieces of good advice as I can, all of which has helped me to establish myself.
“I know I’m up against some really good companies with their own brilliant stories to tell, but being entered into the awards has given me a good opportunity to reflect on my journey over the past few months and I’m looking forward to the awards night.”
The awards will take place online on October 16.