Monday, April 15, 2024

Derby firms urged to join ‘breastfeeding welcome here’ campaign

Derby City councillor Alison Martin in encouraging the city’s businesses to sign up to a new scheme to support its breastfeeding mums. The Breastfeeding Welcome Here initiative is designed to make mums feel more confident to breastfeed in public places, with shops, cafés and other public premises in the city being encouraged to sign up to the free scheme to show they are accredited as ‘breastfeeding friendly’.

Councillor Martin said: “Mums have a legal right to breastfeed in public and the majority of people are supportive, but it can still be a daunting experience, particularly at first. We want mums in Derby to know they are welcome to breastfeed while out and about, and to help them feel comfortable while doing so.

“If you spot the Breastfeeding Welcome Here sticker, you’ll know it’s a comfortable and supportive environment for you to feed your baby. We’d love as many businesses as possible to sign up and show their support for mums.”

The right to breastfeed in public is protected by law but some mums lack confidence, feeling embarrassed or uncomfortable, or worried about the reaction they’ll receive. The Breastfeeding Welcome Here scheme aims to positively change perceptions around breastfeeding in public and promote an environment where mums feel confident to breastfeed for as long as they choose.

By signing up, businesses and organisations pledge to actively welcome mums who are breastfeeding and support them to feel confident and comfortable feeding their baby on the premises. In turn, this will give the venue a boost, as mums are more likely to return to places where they feel comfortable.

If a venue is displaying a Breastfeeding Welcome Here Award, mums can be confident that:

  • They are welcome to breastfeed their baby there
  • They will never be asked to move or leave because they are breastfeeding
  • The venue will do their best to offer a private area to feed in, if mum prefers and space allows
  • Staff are trained to know that the venue supports breastfeeding and encourages mums to breastfeed on the premises.


A message from the Editor:

Thank you for reading this story on our news site - please take a moment to read this important message:

As you know, our aim is to bring you, the reader, an editorially led news site and magazine but journalism costs money and we rely on advertising, print and digital revenues to help to support them.

With the Covid-19 pandemic having a major impact on our industry as a whole, the advertising revenues we normally receive, which helps us cover the cost of our journalists and this website, have been drastically affected.

As such we need your help. If you can support our news sites/magazines with either a small donation of even £1, or a subscription to our magazine, which costs just £33.60 per year, (inc p&P and mailed direct to your door) your generosity will help us weather the storm and continue in our quest to deliver quality journalism.

As a subscriber, you will have unlimited access to our web site and magazine. You'll also be offered VIP invitations to our events, preferential rates to all our awards and get access to exclusive newsletters and content.

Just click here to subscribe and in the meantime may I wish you the very best.

Latest news

Related news

By continuing to use the site, you agree to the use of cookies. more information

The cookie settings on this website are set to "allow cookies" to give you the best browsing experience possible. If you continue to use this website without changing your cookie settings or you click "Accept" below then you are consenting to this.