Thursday, December 7, 2023

CEO to be ‘locked up’ to raise money for charity

Luke Tobin, CEO of Leicestershire-based digital marketing agency Digital Ethos, will be raising money for Leicester Hospitals Charity alongside other business leaders in the county by taking part in the charity’s ‘Boss Breakout’ event on 16th November.

Luke and his peers will be locked inside the charity’s pop-up space within Highcross Shopping Centre, located in Leicester’s city centre, with no chance of release until the target funds of £12,000 are collectively raised.

The charity aims to make the experience of a child receiving treatment in the hospital easier and more comfortable for both the child and their parents/carers by using the raised funds to purchase 12 fold-away beds so children are close to their parents/carers during what can be an anxious time for all parties.

“I’m thrilled to be taking part in this fundraising event with other business leaders as it’s such a fantastic cause,” said Luke.

“Leicester Hospitals Charity works tirelessly to provide exceptional healthcare services for thousands of people within Leicestershire so myself and my peers will be doing everything we can to raise the £12,000 funds for much-needed beds.”

Armed with just a phone, laptop and chargers, Luke and the other business leaders taking part will have to rely on family, friends, their professional network, and various other digital tactics to raise funds whilst locked within the pop-up space.

The Boss Breakout event is part of the Leicester Business Festival which is returning for its ninth year between 6th – 17th November.

Digital Ethos will also be hosting an event as part of the festival; taking place in person on 15th November between 9:30 am and 2 pm. The digital marketing agency will be offering expertise on a variety of digital marketing channels including SEO, PR, paid social, PPC and Video.

“In addition to the Boss Breakout event, we’re also looking forward to joining in with our event at Digital Ethos,” Luke added. “The team we have acquired since I founded the company in 2016 represents some of the brightest talents in the industry and we are excited to showcase this in our marketing event.”

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