Sunday, December 5, 2021

Business pledges to offset COVID impact on local environments with ambitious litter pick challenge

Midlands-based SF Recruitment has set an ambitious challenge for its employees to pick up a minimum of 20,000 pieces of litter from the local area throughout October and November.

The activity aims to clean up local parks, streets and waterways, such as Birmingham’s Lickey Hills and canal network, Nottingham’s Sherwood Forest and River Trent and Leicester’s River Soar in support of the local environment and community.

Each employee is being encouraged to take time out of their working week to collect their share of the litter and will be recycling all items, where appropriate. SF Recruitment hopes to take almost one tonne of plastic and litter out of the local environments with this activity.

Team SF will don high-vis jackets, protective gloves and biodegradable bin bags as and when they take their litter pickers to the streets. Eager to exceed the set target of collecting 20,000 pieces of litter, the company is also inviting other local businesses to get involved with similar pledges to help clean up the local areas.

CEO, Saira Demmer, said: “As an organisation, we have been pioneering environmentally friendly policies for some time now as it is a cause close to our hearts. We were disappointed to see that one of the side-effects of the pandemic has been an increase in litter in the form of disposable masks and gloves.

“This got us thinking about what we could do to help and so we decided on a company-wide clean-up to show our appreciation of the cities we work in and places we call home. With our staff working flexibly between our offices and home, we felt this was an ideal way to bring everyone together whilst covering more ground.”

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