Finance and funding expert Serena Humphrey, founder of The F Word Ltd and creator of the ‘F Word Academy’, has been crowned one of the UK’s Top 10 advisers for the finance training support she provides to small businesses and entrepreneurs.
The virtual awards ceremony, which announced the winners of the Enterprise Nation Top 50 Advisers competition – across a range of professional disciplines such as legal, finance and funding, technology, HR, PR and marketing and a special ‘Above & Beyond’ category – took place on the evening of 25 November.
Serena, taking the title in the Finance and Funding category, was picked from hundreds of advisers from up and down the UK, nominated for the behind-the-scenes guidance they have given to local entrepreneurs and small businesses, helping them navigate the challenges and opportunities they have faced during 2020 – not least Covid.
The 50-year old Chartered Management Accountant, experienced Finance Director, and NLP Coach founded her finance training business, The F Word, in 2012.
“I’ve been advising small business owners for over 20 years, setting up my first business, a management accounting practice, in 2000. In 2012 I set up The F Word because I had to do more. I knew I didn’t want to be an accountant anymore, and that high impact training and coaching was the key to putting critical financial skills into businesses,” Serena said.
“Being an advisor is a mission for me, to help more small business owners achieve the financial rewards, freedom and lifestyle they thought owning a business would give them – instead of a life of stress, financial worry and compromise.”
Meanwhile, to help the thousands of UK small businesses navigate the challenges of the Covid pandemic, Serena created a Facebook group called Corona Business Advice – supporting and advising over 3,300 businesses to navigate the daily changing landscape – alongside the The F Word Academy, an online platform.
Serena added: “If my expertise and advice can help to increase the national level of survival in the small business sector and contribute to the wider economic recovery – especially during these particularly challenging times – then it’s time well-spent not to mention professionally rewarding.”
The Top 50 Adviser Awards are run by the small businesses network Enterprise Nation – in association with Xero, Dell Technologies and Neat – and set out to highlight the work done behind the scenes by experts across nine professional disciplines, in helping Britain’s army of entrepreneurs to build and grow a sustainable business.
Collecting the award, Serena said: “I couldn’t be more thrilled to be named a Top 10 Advisor and to win this category, especially through Enterprise Nation which is so well known for its small business support.
“This will be invaluable in helping us in our ongoing campaign to help small businesses owners to get the financial success they deserve, and to increase the survival rate of small business in the UK.”