Beeston marketing and social media consultancy creates partnership with NTU to nurture talent

Claire Taylor, Ben Topping and Jasmin Saimbi.

Creationz Marketing, the Beeston-based marketing and social media consultancy, has entered into a strategic partnership with Nottingham Trent University as part of its mission to help develop the marketing talent of the future.

Creationz Marketing was formed in 2013 by Claire Taylor who has over 20 years of experience in delivering marketing solutions to SMEs.

Claire explains: “I formed Creationz Marketing in 2013 with the ethos of providing realistic, affordable marketing consultancy and social media facilitation to businesses who may not have their own marketing team in place.

“As the business and our client base has grown, so too has our range of services and I wanted to be able to add fresh ideas and energy into the team and into our clients’ campaigns.

“I had looked at various apprenticeship schemes but felt the real value would be in creating a year-long internship for talented under graduates seeking real-world marketing experience and approached Ben Topping at Nottingham Trent University to discuss this.

“Ben and his team have been brilliant in working with us to create a very fulfilling experience for the students, which began when Jasmin Saimbi joined us as a Marketing Assistant in late 2019. Jasmin has been fantastic to work with and her input into client campaigns and indeed into the placement that we have created has been invaluable.

“I would urge more small businesses to think about how they can work more closely with our universities and colleges as everyone can benefit from this.”

Benjamin Topping, business advisor in the Employability team at Nottingham Trent University said: “Our aim is to develop our networks within the business community and we’re known for the employability of our graduates. That reputation is built on a strong track record of meeting the needs of employers – through the quality of our students and the quality of our services.

“The focus is on real world thinking, bringing together the latest cutting-edge research and best practice from the world of business and it has been great to work with Claire on putting together a framework for this for our marketing undergraduates. Jasmin has blazed a trail for her peers and we look forward to working with Creationz Marketing on developing this exciting business relationship.”

Jasmin said: “During my second year at NTU, I felt it would benefit my career to take a year in industry as I honestly didn’t know which routes I wanted to go down or specialise in. My Business Management & Marketing degree was a three year course but I felt I needed to find out what I enjoyed doing. Whether marketing, business management or something else.

“I wanted to look for something where I could learn and develop my skills further, especially in digital marketing. No two days are the same and working for a smaller company has allowed me to get more involved with clients, decision making processes and networking, which has helped to build my confidence loads.”

Applications are now open for Creationz Marketing’s next internship, starting in September 2020.