Thursday, May 6, 2021

£7,000 charity hat-trick for creative agency

Creative agency Fluid Ideas has swelled the coffers of three good causes to the tune of £7,000.

The charities to benefit are Alzheimer’s Society, a children’s hospice and YMCA Derbyshire.

Fluid Ideas usually spends a total of £5,000 on Christmas gifts to clients and taking its staff on a city break in Europe at the end of each year as a thank you for their efforts.

The pandemic meant neither gesture was possible, due to clients working from home and travel being impossible.

The agency instead opted to give the money to charity and asked clients to vote for which organisation should benefit from a shortlist drawn up by its team.

Alzheimer’s Society, the UK’s leading dementia charity which funds research to find a cure and support people living with the condition, came top in the poll.

Fluid Ideas has also raised £1,800 for Rainbows Hospice for Children and Young People in Loughborough by producing 2021 calendars featuring two youth soccer teams and selling them to parents.

Joint managing director Phil Harvey, along with colleagues Dan Chadwick, Bec Utley and Jess Beeton from Fluid’s image and motion team, produced the calendars as well as individual prints of the players for Derby County Under-14s Academy and Woodlands FC Under-13s, a girls’ club based in Allestree. All of the proceeds go to the hospice.

Phil’s son Hugo plays for the Rams’ under-14s academy and daughter Siena plays for Woodlands.

Fluid’s charity hat-trick was completed by a £200 donation to YMCA Derbyshire after the full-service agency’s staff paid to wear Christmas jumpers for a day.

YMCA Derbyshire’s Jolly Jumper Day was held as part of its 2020 Christmas Appeal to fund warm meals, activities and support for disadvantaged people over the festive period.

Phil said: “We are proud to be able to give something back to help the fantastic work of all three charities, and hope the money we’ve raised and donated will make a positive difference.

“The care and healthcare sectors have been at the heart of Fluid, and Alzheimer’s Society means a lot to us all, personally and professionally.

“We have strong partnerships with our clients – they support us and we support them – and giving them the opportunity to vote for the charity of their choice felt the right thing to do in the current circumstances.

“Rainbows is an amazing place but needs millions of pounds to survive, as it gets very little in government aid. What they do there to support children and their families is unbelievable.

“Likewise, YMCA Derbyshire is a great organisation which helps less fortunate people, so we were pleased to support its Christmas Appeal.”

A message from the Editor:

Thank you for reading this story on our news site - please take a moment to read this important message:

As you know, our aim is to bring you, the reader, an editorially led news site and magazine but journalism costs money and we rely on advertising, print and digital revenues to help to support them.

With the Covid-19 pandemic having a major impact on our industry as a whole, the advertising revenues we normally receive, which helps us cover the cost of our journalists and this website, have been drastically affected.

As such we need your help. If you can support our news sites/magazines with either a small donation of even £1, or a subscription to our magazine, which costs just £33.60 per year, (inc p&P and mailed direct to your door) your generosity will help us weather the storm and continue in our quest to deliver quality journalism.

As a subscriber, you will have unlimited access to our web site and magazine. You'll also be offered VIP invitations to our events, preferential rates to all our awards and get access to exclusive newsletters and content.

Just click here to subscribe and in the meantime may I wish you the very best.

Latest news

Related news

By continuing to use the site, you agree to the use of cookies. more information

The cookie settings on this website are set to "allow cookies" to give you the best browsing experience possible. If you continue to use this website without changing your cookie settings or you click "Accept" below then you are consenting to this.