Monday, July 13, 2020

Technology platform to help businesses grow for free during COVID-19

In light of recent events, digital advertising platform Adzooma is helping businesses, digital agencies, and SMEs alike by temporarily opening access to the full Adzooma platform for free.

As of March 2020, through to at least the start of June 2020, anyone who is using Google, Facebook, or Microsoft ads to promote their business or services, will be able to benefit from the time and cost efficiencies that Adzooma can provide, at no cost. This includes all existing clients, whose billing will be suspended during this time.

Adzooma, founded in 2015, uses AI-powered technology to provide optimisations, custom automation, and white-label reporting to save time and reduce wasted spend across the three major advertising platforms.

“All companies, across all industries, must come together to offer support in as many ways as they can,” said Director and co-founder Robert Wass. “The best way for Adzooma to do this, having analysed data from advertising spend across several countries, is to help businesses optimise and manage their accounts with peace of mind.”

For businesses who aren’t already operating online, Adzooma will allow them to introduce digital elements into their campaigns and advertise their products and services to new customers. For those who are, the platform will help to ease the load in the coming weeks, such as challenging financial pressures and the potential loss of earnings.

Moreover, the company is currently in talks with Microsoft to create a support system that will deliver advice, tips, and support through tools such as webinars. They will also approach their advertising partners Google and Facebook, amongst other close associates, to discuss a similar offering with the hope of inspiring and motivating others.

Other industries seem to have taken a similar approach – online body coach Joe Wicks hosted his first online PE class which had over 806k live views – proving that optimism within the digital community can help build a brighter, more prosperous future for all.

Director and co-founder David Sharpe added: “The last few weeks have been difficult for everyone, but we hope that in taking these positive steps, other businesses and individuals will pull together as a community to help each other.

“The foundations we’re putting in place won’t only allow businesses to come out the other end with added confidence, but also with a vital online presence that won’t just stand them in good stead now, but in the future too – with or without Adzooma.”

A message from the Editor:

Thank you for reading this story on our news site - please take a moment to read this important message:

As you know, our aim is to bring you, the reader, an editorially led news site and magazine but journalism costs money and we rely on advertising, print and digital revenues to help to support them.

With the Covid-19 lockdown having a major impact on our industry as a whole, the advertising revenues we normally receive, which helps us cover the cost of our journalists and this website, have been drastically affected.

As such we need your help. If you can support our news sites/magazines with either a small donation of even £1, or a subscription to our magazine, which costs just £33.60 per year, (inc p&P and mailed direct to your door) your generosity will help us weather the storm and continue in our quest to deliver quality journalism.

As a subscriber, you will have unlimited access to our web site and magazine. You'll also be offered VIP invitations to our events, preferential rates to all our awards and get access to exclusive newsletters and content.

Just click here to subscribe and in the meantime may I wish you the very best.






Latest news

New contractor sought as Coalville Newmarket construction pushed forward

North West Leicestershire District Council (NWLDC) is looking to appoint a new contractor to finish the nearly-complete Newmarket in Coalville. Westone Housing Ltd had been...

University Centre completes in Grantham

Work to create a University Centre to deliver higher education and skills training in Grantham is now complete. Degrees, high-level apprenticeships, diplomas and short courses...

Leicester’s City Mayor lobbies Government for extra business support

Leicester's City Mayor is lobbying Government to provide more support to local businesses after it emerged the Government does not intend to provide extra...

Success in adaptation – stories shared: By Fiona Duncan-Steer, founder of RSViP

Fiona Duncan-Steer, founder of RSViP Business Networking Agency, discusses adaptation in lockdown. Topics I have been immersed in recently, as I am sure many of...

New partnership to link good causes, businesses and radio

Derbyshire-based Investors in Community has joined forces with LLR Media (Love Local Radio Media) to form a new partnership. The charitable giving platform helps to...

Related news

Improvement notice served to Rolls-Royce after safety breaches at Derby site

The Office for Nuclear Regulation (ONR) has served an Improvement Notice on Rolls-Royce Submarines Ltd (RRSL) for procedural safety breaches at its Derby site. The...

New contractor sought as Coalville Newmarket construction pushed forward

North West Leicestershire District Council (NWLDC) is looking to appoint a new contractor to finish the nearly-complete Newmarket in Coalville. Westone Housing Ltd had been...

University Centre completes in Grantham

Work to create a University Centre to deliver higher education and skills training in Grantham is now complete. Degrees, high-level apprenticeships, diplomas and short courses...

Leicester’s City Mayor lobbies Government for extra business support

Leicester's City Mayor is lobbying Government to provide more support to local businesses after it emerged the Government does not intend to provide extra...

By continuing to use the site, you agree to the use of cookies. more information

The cookie settings on this website are set to "allow cookies" to give you the best browsing experience possible. If you continue to use this website without changing your cookie settings or you click "Accept" below then you are consenting to this.

Close