Sweet smell of success as Leicester SME signs global Emirates deal

A Leicester-headquartered firm has just signed a breakthrough deal with Emirates which will mean passengers can enjoy a new level of luxury in an unexpected way.

In a world-first, the airline is now adding fabric technology from Micro-Fresh to pillows in first and business class on all Emirates flights, which will effectively remove all bacteria, odour and dust mites.

Micro-Fresh Chief Commercial Officer Jigna Varu said: “I’m delighted to say that Emirates will now be incorporating our latest fabric innovations into their pillows. It’s 100% natural, hypo-allergenic and completely eco-friendly and will help ensure passengers arrive at their destination having had a relaxing, restful flight.

“When you want to get your head down during a flight, its so important to know that what you’re putting your head on is actually clean, fresh and hygienic. As a regular long-haul traveller, I know how important that is.”

Byron Dixon OBE, CEO of the company, added: “We may be a relatively small business, but this global contract really thrusts us onto the International platform. We’re a forward-looking, fresh-thinking firm, and I’m really excited and proud that our latest innovation will make a significant difference to people’s lives, even when they’re 38,000 feet up!”

Micro-Fresh has offices in 9 countries including China, India, Vietnam and America and provides fabric technology to a range of sectors such as footwear, textiles, clothing, construction and now aviation.