Nottingham PR firm Macesport will act as Fuel for Sport’s retained PR, social media and digital agency.
Macesport will oversee the development of the sports nutrition brand across all marketing channels.
Tom Mawhood, Fuel for Sport Director, said: “Macesport was the obvious choice for us given the team’s depth in understanding of sports and what makes athletes tick. Being Nottingham-based they are local to us, but have an impressive global network that will allow us to extend our reach and build our brand even further.”
Ben Thompson, Macesport CEO, said: “We’re big fans of Fuel for Sport and delighted to be working with them on a retained basis to raise brand awareness and help grow a product we really believe in. Part of our strategy involves working with athlete ambassadors who can share their love for the products and drive engagement in the brand.”