Private equity firm Rockpool has invested in Leicester-based Imperial Corporate Events (ICE).
Founded in 2002, ICE specialises in delivering VIP event and travel services to corporate clients. The business was co-founded and is led by CEO Rob Poutch, who has overseen the delivery of client experiences at more than 15,000 events during ICE’s history.
Rockpool is investing alongside the existing management team to support ICE’s next phase of growth. The investment will enable the company to expand its geographical reach, pursue acquisitions, and secure access to additional premium events across the global sports and entertainment sectors.
Will Beckett (investment manager), James Ashton (investment associate), and Scott Sheldon (investment analyst) led the deal for Rockpool.
Rob Poutch, CEO of ICE, said: “Rockpool’s backing marks the start of an exciting new chapter for Imperial. After more than two decades helping clients strengthen their most important relationships through unforgettable in-person experiences, we are at a pivotal moment.
“With Rockpool alongside us, we will scale across the UK and internationally, expanding our reach, deepening access to premium products, and raising the bar on service while staying true to the values and culture that make Imperial special. Their support gives us the opportunity to invest in our people, technology, and infrastructure, and to combine organic growth with selective acquisitions.
“We chose Rockpool for their experience with founder-led businesses and their hands-on, collaborative approach. They understand where we have come from and, importantly, they share our ambition for what comes next.”
Will Beckett, investment manager at Rockpool Investments, said: “We are delighted to be investing in ICE, which has cemented its reputation as a market-leading provider for VIP event and travel services. We look forward to supporting Rob and his team as ICE expands into new geographies, pursues acquisitions, and continues to deliver a world-class service for its clients.”
Rockpool was advised by Taylor Wessing (legal), Cooper Parry (financial and tax), RPL (commercial), Continuum Ventures Ltd (HR) and Claritas Tax (tax).
ICE was advised by HMT Corporate Finance (M&A), Freeths (legal), and Travel Trade Consultancy (commercial).
