PETA US has become a shareholder in Frasers Group, the owner of House of Fraser, after the department-store chain began selling animal fur – reversing a longstanding fur-free policy.
The animal rights group’s representative will now be able to attend the annual general meeting later this year, to speak to other shareholders and executives, and call for the retailer “to stop profiting from cruelty to animals.”
The move is part of a campaign that kicked off in late 2019 with protests outside its Oxford Street store on “Black Friday” and during the pre-Christmas shopping rush.
“House of Fraser’s fur ban reversal flies in the face of what today’s kind shoppers want,” says PETA Director Elisa Allen. “As a shareholder, PETA US will be able to push the department store to do what’s right for its own reputation and for animals by reinstating its policy against selling bits and pieces of their fur.”