George Square appoints new advisers to meet demand for mortgage advice
Why are retailers increasingly betting on cashback offers?
What is a cashback offer?
A cashback offer is, in many respects, similar to a discount for loyal customers. Rather than having a portion of the purchase price taken away, however, the customer is instead given cash back (hence the name). The amount of cashback given out will depend on the business. It might vary from day to day, incentivising customers to come in at a time that might suit the business. You might offer cashback to certain kinds of customers: for example, a carer’s cashback card might be offered only to carers. Often, cashback is handled by a third-party organisation, which might work with a range of different businesses to provide cashback to customers.Why are more businesses offering cashback?
The main reason that retailers are leaning into cashback is that it’s been proven to boost the lifetime value of a customer. This is a metric that retailers use to estimate how much they’ll get from a customer over the extreme long term. Customers who are given cash back are likely to feel warmly toward the retailer handing out the rewards. They’re therefore more likely to come back for more, and less likely to visit a rival. Given that the internet offers customers a quick and easy means of looking for a better deal, anything that can be done to bolster loyalty is something well worth doing. Cashback tends to be more affordable than many of the other ways of fostering loyalty. Suppose that you’re offering a free coffee for every tenth purchase at your café. This is effectively a cashback rate of ten percent – which is far more generous than most cashback offers. So, what is it that makes cashback preferable to a traditional discount? From a rational perspective, there isn’t one: but we must remember that customers are not always rational actors. Sometimes it can feel better to be given something rather than having to give away slightly less of something you already have. Loyalty vouchers and cards are often presented as an alternative to a cashback scheme. The vouchers have the advantage of only being redeemable at a particular retailer – but as a consequence, their value to the customer is limited. By offering cashback instead, you can get away with being that little bit less generous – you can also be sure that the customer will end up getting utility out of the money that you’re giving them, rather than having a voucher lurking for months in their wallets, unspent and forgotten.Charterpoint sells Leicestershire care home development to care operator Cinnamon Luxury Care
Fisher German to create numerous jobs as it relocates Market Harborough office
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“We and our construction partners are working closely with DWP nationally, and local Jobcentres, by engaging with schemes like Way to Work. We look forward to increasing our involvement in the future.”
Alongside vital job support to help jobseekers secure an income, the new £15 billion cost of living support package will help almost all of the eight million most vulnerable households across the UK as they are set to receive help of at least £1,200 this year, including a new one-off £650 cost of living payment.Lincolnshire man fined more than £21,000 for operating illegal waste site
Your chance to walk away with a prize worth £20,000 at the East Midlands Bricks Awards 2022
- Most active estate agent
- Commercial development of the year
- Responsible business of the year
- Residential development of the year
- Developer of the year
- Deal of the year
- Architects of the year
- Excellence in design
- Sustainable development of the year
- Contractor of the year
- Overall winner (this award cannot be entered, the winner will be selected from those nominated)
Book your tickets now
Tickets can now be booked for the awards event – click here to secure yours. The special awards evening and networking event will be held on 15 September 2022 in the Derek Randall Suite at the Trent Bridge County Cricket Club from 4:30pm – 7:30pm. Connect with local decision makers over canapés and complimentary drinks while applauding the outstanding companies and projects in our region. The event will also welcome John Forkin MBE DL, Managing Director at award-winning investment promotion agency Marketing Derby, as keynote speaker, as well as award-winning mind reader, magician, and professional mentalist Looch, who will bewilder and astonish guests during the evening’s networking. Dress code is standard business attire. Thanks to our sponsors:









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Lack of Government action to help businesses will put British economy in a stranglehold, says BCC
20 jobs created as Industrial equipment provider celebrates new Burton on Trent manufacturing facility
Northbridge Industrial Services plc, the power reliability company, has announced the completion and handover of its new loadbank production facility in Burton on Trent, which will increase annualised production capacity by 60%.
The new1,200m2 manufacturing site will complement existing facilities which support equipment sales and rentals across the Group’s major international hubs in the UK, Continental Europe, the USA, the Middle East and APAC.
The company say: “It will enable Northbridge to meet the current strong levels of customer demand, as well as future proofing operational capacity as the Company builds on its c.10% global market share of the expanding power reliability market.
The factory expansion was completed on budget and on time. It has created around 20 new jobs for the local economy and, with all additional employees already recruited and trained, the facility will start production in June 2022 as planned.”
Following a transformational 18 months for the Group, the development of this state-of-the-art loadbank production facility reflects the future direction of the Group’s core business, Crestchic, which focuses on power reliability to benefit from the global mega trends in data and energy transition. As previously announced, the Group will change its name to Crestchic Plc, conditional on shareholder approval at the Group’s AGM on 9 June 2022.
A formal opening ceremony will take place on Wednesday 6 July and the Company would like to invite institutional investors and sell side analysts to attend the event. It will be hosted by senior members of the Executive and management teams, and the ceremony will be followed by a brief Group strategy presentation and smaller group tours of the new and existing facilities.