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Nottingham digital agency sweeps aside stateside competition to land contract with American cleanroom giant
A Nottingham digital agency has landed its first major transatlantic contract after it was appointed to run the online paid advertising campaign on behalf of a market-leading American cleanroom company.
Repeat Digital has been chosen to manage the online paid advertising for Angstrom Technology, which is based in Grand Rapids, Michigan, and even appointed the Long Eaton firm ahead of its own American-based digital marketing agency.
Repeat, which employs six people and is based in Bramley Road, Long Eaton, was founded by entrepreneur Olly Fisher in 2017 and offers a number of online services, including pay-per-click and SEO management for a range of companies in a number of sectors, including legal, manufacturing and ecommerce industries.
Its contract with Angstrom came following its work with Connect 2 Cleanrooms (C2C), a Lancaster-based supplier of modular cleanrooms and cleanroom equipment for organisations requiring hygienic spaces, such as pharmaceutical companies and healthcare providers.
Repeat has been looking after the company’s online lead generation work and its e-commerce store, which sells cleaning supplies, sterile clothing and furniture, for the past 14 months, raising awareness of the brand and increasing sales by more than 100% over a nine month period.
Its success came to the attention of Angstrom Technology when the American firm took over C2C earlier this year.
The companies will now embark on a joint strategy to increase sales of their services and products all over the world, with Repeat being asked to carry on with its work with C2C and take on Angstrom’s own digital marketing in America as well.
Olly said: “The US market is massive and so for a company of our size to get a foothold over there with such a prestigious client is huge news and an amazing opportunity for us.
“What makes it more special is that we won the contract having previously demonstrated what we can do through our work with C2C. Theirs is a very specialised market and we were able to use our ability to target potential customers more accurately in order to generate more leads and increase sales through their online shop.
“It’s testament to the skills and ability of our team that Angstrom were impressed with what they have achieved and this proves that any agency with the right skills and approach can serve large and well-established clients no matter where they are in the world.”
Sean Fryers, marketing manager at Connect 2 Cleanrooms, said: “The results that Repeat Digital have achieved on behalf of C2C have had a significant effect on its business and we have enjoyed working alongside them.
“With that in mind we felt it was in everybody’s interests for them to begin working on behalf of Angstrom Technology as well and we look forward to seeing what great results Repeat Digital can achieve on its behalf as well.”
Acres says “Viva Espana” as it opens Malaga office
Derby-based Acres Engineering is celebrating after opening a new base in Malaga, Spain.
The family business, which is located on Castle Lane Industrial Estate, Melbourne, has appointed Alejandro De Castro to head up the company, which will be trading as Acres Engineering Europe S.L.
Alejandro has worked at Acres Engineering in Derby for over 4 years, where he has been involved in the creation of more than 1,500 products across Acres’ range of markets and as a senior member of the management team.
Luke Parker, Managing Director at Acres Engineering, says: “This is such an exciting moment for all of us. Spain is a global leader in automotive components (one of our major markets) and is actively investing to increase and enhance the industrial sector.
“This is a positive statement of intent from us as a growing business and a move which will also give us crucial access to the European common market. I am delighted to be working with Alejandro on this new venture, he has incredible talent as a designer but also as a manager and leader.
“By continuing to work closely together we will bring our knowledge, experience and processes from the UK to the European market and naturally learn a great deal from how Spain has built its own reputation for manufacturing excellence. That can only be a good thing for our customers here in the UK and across the continent.”
Speaking about the new business and market opportunity, Alejandro said: “Our focus with this new adventure will be not only to supply our customers with good quality and innovative products but also to champion the industry as a whole in Spain.
“It is not simply about wanting Acres Europe to be a success for ourselves but also for our supply chain. I feel very grateful for this opportunity and the faith that Luke and the management team have shown in me. We cannot wait to get started.”