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Project D eyes bigger prize as crowdfund smashes expectations
A fast-growing doughnut business is set to raise the ceiling on its crowdfund campaign after attracting five times its prospective investment target in just two weeks of trading.
Derby-based Project D launched a £400,000 crowdfund campaign at the beginning of May in an effort to inject cash to speed up its already rapid expansion. On the first day of launch alone, the pre-registration figure totalled more than £500,000.
And, within two weeks of launching its online campaign on the Crowdcube crowdfunding platform, the firm received expressions of interest amounting to more than £2m, in addition to the £150,000 lead investment already generated prior to the launch.
More than 2,500 potential investors keen to claim their own stake in the booming bakery business have flocked to the crowdfunding site to register an interest.
The company, which was launched from a kitchen table in 2018 by three former school friends, is now keen to encourage more potential future shareholders to pre-register before it decides how much to increase its original £400,000 target by.
The closing date for pre-registration has not yet been announced.
Max Poynton, co-founder and marketing director for Project D, said: “Given the level of interest, we will probably now look to overfund our original investment target.
“It’s unbelievable how many individuals want to be a part of our company. I’m totally blown away by the numbers our crowdfund registration campaign has generated so far.
“It’s also really rewarding to see some real interest from everyday people, including hundreds of our loyal social media followers.”
Max said that around 45 per cent of the £2m total came from professional investors, while 55 per cent came from first-time investors, most of whom showed an interest in investing between £50 and £1,000.
Once the pre-registration stage of the crowdfund campaign has closed, the firm will begin the task of inviting potential investors to formally pledge their desired amounts. This will be handled by and large on a first-come-first-served basis until the firm’s overfund level has been reached.
“We urge any interested parties who haven’t yet visited our crowdfund page to get involved before the door closes,” said Max. “We’d love to invite as many investors as possible to join our ‘inner ring’.”
The multiple award-winning bakery manufactures around two million doughnuts per annum at its purpose-built 11,000 sq ft bakery.
With a current annual turnover of around £2.6m, the team is aiming to use the crowdfund investment to reach a £12m turnover within three years.
Founded by Max and fellow ex-schoolfriends Matt Bond and Jacob Watts, Project D has already attracted partnerships with global heavyweight brands like British Airways, Brewdog, Amazon and Coca-Cola.
Finance raised from the crowdfund campaign will be invested in product innovation, retail expansion, digital marketing and e-commerce and key office hires.
The firm, which has to date created more than 2,500 individual product lines, works closely with food scientists and nutritionists at a state-of-the-art research and development facility in Corby, Northamptonshire.
Its rapid expansion has been aided by the company’s huge digital marketing push and social media following, with its TikTok account alone receiving 19m views, 1.1m likes and 27,000 comments in a single two-month period.
Work starts on latest eight-figure investment for logistics company at Derbyshire hub
Work has started on the latest eight-figure investment for logistics company, Ascott Transport Limited (ATL) at its Midlands Hub in Foston, Derbyshire.
Midlands-based contractor G F Tomlinson, is delivering the project, and held a ground-breaking ceremony earlier this month to celebrate works officially starting, with representatives from ATL and key project funders from HSBC and Empire Finance in attendance.
The 127,000 sq ft warehouse will include 14 new loading bays, offices, welfare rooms and external concrete yards and roads. Due for completion early 2024, the facility will enable ATL to meet increased demand and grow its client base further.
The development is the second warehouse scheme that G F Tomlinson has constructed for ATL, having previously completed a 190,000 sq ft warehouse at the Midlands Hub. The first phase of the development included a three-storey gatehouse, high-spec offices, a new workshop, and outside storage as well as parking facilities and an extensive, high-bay warehouse.
Following the completion, the company almost doubled its Midlands operating capacity.
Having been based in South Derbyshire for more than 20 years, ATL have developed the site significantly into a major logistics and storage hub. The new warehouse will facilitate existing clients and make provision for expansion.
Andy Sewards, chairman and Managing Director of G F Tomlinson, said: “We’re delighted to be working with ATL again, to provide a new state-of-the-art distribution warehouse which will support the company’s extensive growth plans.
“Through our long-standing relationship, we have seen ATL’s success and to be a part of the next stage of its journey is fantastic. We look forward to work progressing over the next few months.”
Pete Ascott, Managing Director of ATL, said: “Given the success of the first phase of our development back in 2018, it was a simple decision to partner with G F Tomlinson to deliver phase two. The second phase adds a further 20,000 pallet storage capacity to our portfolio, available from January 2024.”
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Lincolnshire-based Multi-Academy Trust become latest EMCRC Community Ambassador
Voyage Education Partnership is a charitable education Multi-Academy Trust (MAT) based in Lincolnshire who are dedicated to working with their 9 primary and secondary academies.
These academies (Boston Pioneers Academy, Carlton Road Academy, Fishtoft Academy, Gosberton Academy, Haven High Academy, Old Leake Primary Academy, Park Academy, Staniland Academy and Wygate Park Academy) will be onboarded as community members of the EMCRC as a result of Voyage’s decision to join as a Community Ambassador.
The Trust’s core aim is to create centres of excellence within, and for, the communities they serve. Their commitment to cyber security shows those communities that they are also dedicated to safety and security, key elements of any MAT.
They will become the latest Community Ambassador to join the Centre, working towards increasing awareness of cyber security and crime within the education sector.
Schools hold a great amount of sensitive data, which means they are a target for cyber criminals. Therefore, Voyage Education Partnership believe it is imperative that schools bolster their cyber security levels to better protect this data and to lessen the threat of an attack.
The education sector is frequently viewed as an easy target because schools and universities generally have restricted cyber security finances and may lack the necessary assets to sufficiently safeguard themselves against cyber attacks. Criminals may take advantage of system flaws such as antiquated software, insecure passwords, or unsecured networks.
The recent 2023 Cyber Security Breaches Survey showed:
- The percentage of organisations that have identified breaches or attacks in the last 12 months; the lowest was 41% for Primary Schools, rising to 63% for secondary schools and 82% for colleges.
- Half of universities reported experiencing breaches or attacks at least weekly.
- Phishing attacks on schools and colleges remain the most popular method of attack, with 84% of primary schools, 86% of secondary schools and 92% of colleges experiencing phishing attacks in the last 12 months.
Community Ambassadors are local companies who understand the importance of cyber resilience and who want to spread that message as wide as they can.
They do vital work, supporting the EMCRC’s message through raising awareness of its aims and objectives and directing their customers, business communities and supply chains to take advantage to the EMCRC’s free membership and affordable services.
Luke Vere, Digital Services Manager at Voyage Education Partnership, said: “We are pleased to be Community Ambassadors of the Cyber Resilience Centre for the East Midlands. As part of this collaboration we will continue to increase awareness of cyber security and crime in education.
“With schools holding vast amounts of sensitive data on their pupils, and with an increasing number of schools becoming victims of cyber attacks such as ransomware, it is crucial that they begin to treat cyber security with the same level of importance as they do safeguarding. The EMCRC share our concern and offer great resources to schools to better protect and prepare themselves against such threats. “I look forward to working alongside their MD, DI Colin Ellis, and his team as we embark on this journey to help ensure that schools in the East Midlands are better equipped against cyber and online threats.”DI Colin Ellis, MD and Police Lead at the EMCRC, added: “I’m really pleased that Voyage Education Partnership have joined us as one of our Community Ambassadors. The education sector remains a prime target for cyber criminals. Voyage understand that cyber security and cyber resilience is a must for successful operations and to safeguard the data of both learners and staff – which is a prized commodity for cyber criminals.
“Voyage have 9 schools within their umbrella, serving 3,500 children and 510 members of staff. With Voyage signing up to work with us, that’s 9 Lincolnshire schools who can now access our services, helping Voyage to keep them prepared and better protected. “The heads of those schools can now demonstrate to their 3,500 children’s parents that they take the security of their children’s data very seriously. I hope other academies see Voyage’s example and take similar action.”Voyage Education Partnership are a great addition to the EMCRC’s Community Ambassador group, and it shows the EMCRC’s ambition as a Centre that it wishes to partner with outstanding businesses and organisations.
But the EMCRC’s ambition doesn’t end there. It is seeking the support of other distinguished businesses and motivational business leaders by joining, not just as Community Ambassadors, but as Community Members, Friends of the Centre or Board members. EMCRC now have the scope for businesses to join on various levels of affiliation.
If you would like to support the EMCRC’s work and join its community, or feel you can bring equal skill, vision and ingenuity to the Centre in other areas, then please contact the EMCRC via its website or contact Colin Ellis via his LinkedIn account.
Wilko considers CVA as turnaround plans accelerate
Net Zero firm doubles turnover
One of the first companies in the UK to help businesses reduce their carbon footprint is celebrating huge success after doubling its turnover in the space of a year.
Viridis, based in Collingham, near Newark, Nottinghamshire, designs and project-manages solutions for businesses and organisations to minimise the carbon output of their buildings and make them more energy efficient.
Following a slow first year of trading in 2012, before Net Zero was a widely recognised concept, the firm experienced an impressive 2,500 per cent growth up to the end of March 2022.
Having reached a point over several years where annual sales were in the hundreds of thousands, it has been benefiting from a growing interest in the impact that our lives and businesses have on the environment.
Now, with added pressure for firms to prepare for the UK Government’s Net Zero target in 2050, sales have continued to go through the roof and, in the last 12 months alone, Viridis has doubled its record income of last year.
Yet, despite forecasting that business will increase by a further 50 per cent by March 2024, the firm does not expect to be adding to staff numbers much beyond its current team of seven.
Lee Marshall, founder and Managing Director of Viridis, said: “We’re on the cusp of a really big push forwards in business terms.
“Back in 2012, no one was doing what we set out to do. It just wasn’t on the agenda for businesses, at least nowhere near as much as it is now.
“We are now reaping the rewards of being Net Zero pioneers and are moving to the next generation of innovation.
“With so many proven projects already under our belt, we have gone through the learning curve. We are actually designing building decarbonisation solutions at a 2030 level and have been doing so since probably 2014.”
Lee said that his team, made up largely of environmental and design engineers, were all highly creative individuals who spent their working lives searching for increasingly innovative Net Zero solutions.
“This is why we won’t be increasing staff levels beyond some additional administrative assistance,” he said. “We will handle the increased workload simply by being more innovative, as we have always done.”
The team at Viridis, which also has a base in Stirling, Scotland, uses its science, engineering and environmental expertise to create plans both for buildings still at development stage and existing older buildings. This could involve things like the installation of heat pumps and photovoltaic panels to improving insulation, lighting sources and ventilation.
The firm also offers a wider Net Zero auditing service to businesses, where it will recommend a series of measures that an organisation could take in order to achieve the Government’s Net Zero target well before the 2050 deadline.
Lee said: “We’re all going to have to go down this road eventually, so businesses are wise to begin their journey as soon as possible.
“Amongst all the other environmental and statutory benefits, our solutions invariably slash energy bills overnight which, in the current climate, could mean the difference between survival and failure of a business.”
Viridis has been responsible for major cost, energy and environmental savings at numerous buildings across the UK, whether commercial, residential, heritage, leisure, community or education.
It helped to achieve a BREEAM Excellent accreditation in 2014 for the Newark & Sherwood District Council offices. BREEAM is the world’s longest established method of assessing and certifying the sustainability of buildings.
Other Viridis clients over the years have included Loughborough College, where the team reduced energy consumption by a third in one of the campus buildings, and Wheeler Gate, a mixed-use development in the Grade II-listed Cavendish Building and Wheeler House in Nottingham, which achieved an EPC rating of B, with an operational energy that exceeded the RIBA 2030 Challenge.