Approval sought for rail training and innovation centre
MTMS appoints new project manager
Blueprint Interiors complete six figure showroom refurb to satisfy five generations of workforce
Workplace consultants and commercial office fit-out specialists Blueprint Interiors has completed another six figure refurbishment of its showroom in Ashby de la Zouch.
The investment is part of continuous programme of investment by Blueprint Interiors to ensure its showroom called WorkLife Central is revitalised and continually showcases the latest design, products and technology reflective of an innovative and versatile workplace.
The refurbishment has featured brand new layouts throughout with the creation of a new “Loft” area upstairs to illustrate how flexible workspaces can be re-configured within minutes to accommodate the variety of workstyles now required.
There are also many other additions that reflect the need for neurodiversity and inclusion as employers seek to satisfy the needs of five generations of employees.
The refurbishments were led by Blueprint Interiors Creative Director, Chloe Sproston and the integration of AV systems to facilitate hassle-free hybrid meetings was carried out by Tom Bamford from TecInteractive based in Ashbourne.
Chloe said: “There’s been a revolution in what people want from their offices and many businesses are still struggling to understand what their workplace is for and what they need to do to attract people back to the workplace.
“By visiting our showroom business owners can experience how their workplace could look, understand the design process and try out furniture, technology, lighting and acoustic effects that help to ensure their environment is motivating and productive, and meets the way in which people now want to work.”
The necessary need for people to work from home suddenly gave everyone a choice of how to work; at the kitchen table, sofa, or home office. For many, this was the first time they’d had such a choice.
Getting people to come back to the rows and rows of desks they left, when they appear to have more choice at home (plus a commute to do) was always going to be hard. It’s now more vital to consider human-centric goals and aims, and the different qualities of the people using the space.
Tom Bamford added: “The aim is to ensure that technology seamlessly integrates into the workspace, designed in a way that’s smart and simple to use – allowing you to focus on what matters most.
“Our successful collaboration on The Loft project with Blueprint Interiors illustrates this commitment. Together, we’ve redesigned the space, showcasing how flexible workspaces can adapt to various workstyles.”
Blueprint Interiors has also recorded its best ever half year results having recently completed projects on behalf of leading employers such as The Melton Building Society, Worldline, and Gleeds. It also has a strong pipeline of work agreed for 2024 and expects to exceed its growth objectives which will result in the creation of a number of new roles at the company.
Council plans to transform outdated junction get funding boost
Solicitors have Enthusiasm to raise money for youth organisation
Lawyers across Derbyshire and East Staffordshire have agreed to work together to raise funds for an organisation that supports children and young people from deprived backgrounds.
Derby and District Law Society has named Enthusiasm Trust as its chosen charity for the year and hopes to raise cash to support its work helping children from disadvantaged backgrounds reach their full potential.
Oliver Maxwell, from Nelsons Solicitors on Lodge Lane, was appointed as president of the society in May and chose the charity after attending a Marketing Derby bondholder event at Enthusiasm’s headquarters on Cotton Lane.
The first fundraising activity was a Great British Bake Off-style competition which saw solicitors from across the society’s membership demonstrating their showstopping baking skills in a contest which raised more than £500.
The money will help Enthusiasm Trust continue to provide youth clubs, workshops, homework support and one-to-one mentoring programmes to give young people the opportunities to gain skills, knowledge and experience from a variety of activities.
Oliver said: “I attended an event at Enthusiasm’s headquarters a couple of years ago and was really moved by the sterling work being done there. I was particularly impressed by the creative projects they carried out during lockdown.
“So, when I was given the presidency, it was an easy decision to name Enthusiasm as my chosen charity because it really is a laudable cause.
“The Bake Off was the first event we have all taken part in and there are some talented bakers among the membership. Gemma Plummer from Eddowes Waldron, based at St Peter’s Churchyard, won the ‘best bake’ prize for their Halloween inspired cake, with the Family Law Group on Iron Gate raising the most money.”
The Derby and District Law Society was established in early 1886 and today represents lawyers across the whole of Derbyshire and East Staffordshire. It aims to support the legal profession locally by offering training, social events, and representing its members’ interest. Additionally, the society aims to assist the public in sourcing solicitors with a particular specialism.It already has strong links with Enthusiasm Trust as Claire Twells, from Smith Partnership, is vice chair of the board of trustees while Melanie Brigden is also a board member and a leading partner at Nelsons Solicitors.
April Allman, CEO of Enthusiasm, said: “We are absolutely thrilled that the law society has named Enthusiasm Trust as its chosen charity, because any additional funding really goes a long way and helps us to make a genuine difference to the lives of the people we work with.
“Every year Enthusiasm needs to raise £300,000 to keep delivering its services and so we are really keen to encourage the business community to get on board and help us financially.
“We have a wonderful army of volunteers – 12 young volunteers and 10 at the family hub – and collectively they have worked well over 2,500 hours in the last 12 months.
“Employers can have such a positive influence and impact on young people – both financially and in so many other ways. No matter how big or small the support or donation our organisation will always ensure our young people will benefit from the generosity.”
Senior promotion and investment in younger generation at East Midlands landscape architecture practice
Influence Landscape Planning and Design has promoted Kathryn Dunk to principal landscape architect and expanded its design team.
Kathryn joined Newark-based Influence in 2015 as senior architect/landscape designer. Over the last eight years she has delivered award-winning landscape architecture schemes across the country, and become pivotal to the growth of the business.
Influence moved to the ownership of managing director Sara Boland in 2018. Under her leadership the company has significantly expanded its portfolio and team, particularly the next generation of landscape professionals, which Kathryn has also played a part in.
The company places great importance on sharing the landscape architecture profession with young people and enabling them to access the career with the practice at different stages of education.
Over the last 12 months the company has hired four design assistants and one administration assistant, of which three are graduates and one has joined straight from school after completing A Levels.
Influence’s most recent hire is design assistant Ella Cosgrove, who joined the practice having completed an Interior Architecture degree at Sheffield Hallam University.
Sara Boland, managing director, said: “It is wonderful to be acknowledging talent at a senior level as well as supporting the next generation coming into landscape.
“Kathryn’s 25 years of experience and technical and creative expertise are a real asset to the business. Her ability to apply practical solutions to challenges and her sensitive approach to design, plus strong client relationship skills, are why she has become principle. I’m really pleased for her, and I look forward to the next stage of her career.
“Exposing young people to our craft early on has always been important to me, and it feels right to be expanding our design team with lots of new talent and energy straight from education. Entry to landscape is so varied now and no one should be put off by where they are in their education, or career, or by what course they have taken, there is always a route.
“Seeing our junior team grow and the quality of work they deliver makes me very proud. One day they will be the ones designing the green spaces around us.”
Light Science Technologies makes fire protection acquisition
Light Science Technologies Holdings plc, the Derbyshire-based controlled environment agriculture (CEA) technology and contract electronics manufacturing (CEM) group, has entered into an asset purchase agreement (APA) with Fire Barrier International Ltd (FBIL), to acquire its Injecta Fire Barrier trade and assets (IFB).
The APA is structured with the consideration being a deferred profit share agreement, with no initial or fixed outlays and the acquisition is expected to be near term cash generative for the group.
There are a number of synergies with the group’s existing operations – especially within the CEM division, which has long standing relationships within the fire protection market, providing technology and equipment for the fire safety sector for over 10 years.
IFB will also advantage from the additional governance required under the group’s plc umbrella, which is expected to be a strong selling point for potential clients. It will further benefit from the group’s knowledge and knowhow within maintenance and installation operations.
IFB will be integrated into the company’s newly incorporated subsidiary LSTH IFB Limited. IFB commenced trading in 2022 and currently owns two pumps, which are capable of generating significant annual revenues. It has completed two projects to date, generating c.£790,000 in sales. It currently has a quoted pipeline of potential sales opportunities worth c.£7 million and a forward order book worth c.£600,000. FBIL is currently wholly owned by LSTH’s CEO, Simon Deacon. LSTH will acquire IFB from FBIL on a contingent deferred consideration basis, with no initial or guaranteed deferred consideration payments. Total maximum consideration payable is £1.75 million over a five year payout time limit.Simon Deacon, Chief Executive Officer of LSTH, said: “The Government has called for urgent action to make buildings safe across the UK, and there are over 40,000 buildings in UK which need urgent attention. These include hotels, students’ accommodation, apartments, hospitals, government buildings.
“Fire safety is paramount – the Government has already allocated over £5 billion to replace dangerous cladding – a figure that is expected to increase significantly, with some contractors suggesting that a figure closer to £50 billion would be appropriate.
“We believe that with our knowledge in the industry and our installation teams across the Group, this new division, in a growing market with high demand, resolves a significant problem quickly and cost effectively – and more importantly keeps people safe.
“The cash-generative nature of the business will be valuable as we grow, and the synergies with existing operations make it a strong fit as part of our managed expansion.
“We are excited by the continued opportunities across the CEM and CEA divisions and, given wider government legislation and need for protective solutions, believe that IFB will be a strong addition that will be self-funding from day one.”
Referral programs that work: proven strategies for success
The Power of Effective Referral Programs: A Game Changer
Referral programs are not just a marketing trend; they are a game-changer in the competitive business landscape. The trust and credibility that come with a referral from a satisfied customer can significantly influence potential buyers, and harnessing this power can lead to exponential growth, creating a ripple effect that outpace other outreach marketing efforts. Successful referral programs tap into the psychology of human behavior, leveraging the innate desire to share positive experiences with friends and family. Word-of-mouth marketing, amplified through a structured referral marketing program, has the potential to transform satisfied customers into enthusiastic brand advocates.Analysing the Dynamics of Successful Referral Campaigns
To understand the dynamics of a successful referral marketing campaign, it’s crucial to analyse the factors contributing to their effectiveness. A well-executed campaign goes beyond simply asking for referrals; it involves understanding customer motivations, creating a seamless user experience, and building a sense of community around your brand. Customer advocacy plays a central role in successful referral dynamics. Identifying and nurturing advocates within your existing customer base is critical. These advocates don’t just appreciate your product or service but are willing to actively promote it. By understanding the traits of these advocates, businesses can tailor their referral programs to resonate with this influential segment.Critical Components of a High-Performing Referral Program
Crafting a high-performing referral program requires careful consideration of its key components. The foundation lies in a seamless and user-friendly process that encourages customers to participate effortlessly. This includes a clear call-to-action, intuitive user interfaces, and optimised communication channels. Moreover, a successful program incorporates tracking mechanisms to monitor the progress of referrals. Utilising referral marketing software is imperative for efficient tracking, analysis, and management of the program. This software not only simplifies the process but also provides valuable insights into the campaign’s performance.Crafting Irresistible Incentives: The Heart of Referral Success
At the heart of any successful referral program lies the incentive structure. Crafting irresistible incentives is essential to motivate customers to actively participate in the program. These incentives can take various forms, including discounts, exclusive access to products or services, or monetary rewards. The key is to align the incentives with the values and preferences of the target audience. By offering rewards that resonate with customers, businesses can significantly increase the likelihood of successful referrals. Striking the right balance between enticing incentives and maintaining profitability is an art that defines the success of referral program marketing.Identifying and Cultivating Potential Advocates
Identifying potential advocates within a customer base is a strategic step in building a successful referral program. Customer advocacy goes beyond simple satisfaction, involving a deep emotional connection with the brand. Businesses can employ various techniques, such as customer surveys and feedback analysis to identify those most likely to become passionate advocates. Once identified, cultivating these advocates requires a personalised approach. Building relationships, acknowledging their loyalty, and involving them in exclusive brand experiences can turn satisfied customers into dedicated advocates. These cultivated advocates become the driving force behind a referral program’s success.Leveraging Technology for Optimal Referral Program Management
In the digital age, leveraging technology is not just an option but a necessity for optimal referral program management. Referral marketing ideas are pivotal in streamlining the process, automating tasks, and providing real-time insights. From tracking referrals to analysing performance metrics, technology ensures efficiency and effectiveness. Integrating referral marketing software into the overall referral marketing strategy creates a seamless experience for businesses and customers. Automating tasks allows companies to focus on design and relationship-building, while customers enjoy a frictionless referral process.From Customers to Advocates: A Step-By-Step Guide
Transitioning customers into advocates is a strategic process that involves a well-defined roadmap. A step-by-step guide ensures that businesses navigate this transformation smoothly, maximising the potential of their customer base. The journey begins with delivering exceptional products or services that naturally elicit satisfaction. Once satisfied, customers can be engaged through personalised communication, exclusive offers, and loyalty programs. As this relationship deepens, identifying and nurturing advocates becomes the focus, eventually leading to their active participation in the referral program.Measuring Referral Program Impact: KPIs and Metrics
To gauge the success of a referral program, businesses must employ key performance indicators (KPIs) and metrics. These metrics provide insights into the program’s effectiveness, along with customer engagement and overall impact on business growth. Common KPIs include the number of referrals generated, conversion rates, and customer lifetime value. Tracking these metrics allows businesses to refine their strategies, optimise incentive structures and continuously improve the referral program for sustained success.Referral Program Success Stories: Lessons from the Trenches
Examining real-world success stories provides valuable insights into the diverse approaches businesses take to create effective referral programs. From small startups to industry giants, each success story offers unique lessons and inspiration for those looking to harness the power of customer advocacy. By looking at what works for competitors and industry leaders, you can see the adaptability of referral programs across different industries and business models. Whether through innovative incentive structures, creative referral in marketing or exceptional customer experiences, these success stories demonstrate no one-size-fits-all approach to referral program success and provide valuable ideas.Navigating the Digital Landscape: Best Practices for Online Referrals
In the digital era, online referral marketing tips have become a cornerstone of successful marketing strategies. Navigating the digital landscape requires businesses to adopt best practices that align with the preferences and behaviors of online consumers. Creating shareable content, optimising referral processes for mobile users and leveraging social media platforms are essential components of successful online referrals. The interconnected nature of the digital landscape allows businesses to amplify the impact of their referral programs through strategic online referral marketing efforts.Ethical Considerations in Referral Program Implementation
While referral programs offer tremendous benefits, ethical considerations must be at the forefront of their implementation. Transparency, honesty, and fairness are fundamental principles that should guide every aspect of a referral program. Businesses must communicate clearly with customers about the incentives and rewards associated with referrals. Additionally, ensuring that the program does not exploit customer trust or compromise the brand’s integrity is paramount. Ethical implementation not only builds trust with customers but also contributes to the long-term sustainability of the referral program. In conclusion, referral programs, when executed with precision and care, are a potent tool for business growth. By understanding the psychology of customer advocacy, leveraging technology and incorporating ethical considerations, businesses can create referral programs that resonate with their audience and drive sustainable success. As the digital landscape continues to evolve, the adaptability of referral programs remains a crucial asset in any marketer’s arsenal.Northamptonshire groundworks & civil engineering contractor files for administration
Sherwood area to receive £20m investment
