Nottingham Trent University, University of Nottingham and Nottingham City Council are inviting Nottingham’s creative and digital businesses to contribute to an in-depth study of the sector which has seen unprecedented growth over the past few years.
This joint initiative aims to gain valuable insights into what is enabling growth in the City’s Creative and Digital Industries and what additional support could be provided by the City Council, the universities and economic development programmes to further accelerate the sector’s growth.
The project will build on previous research undertaken by NTU, and an online survey has been developed to gather data from individuals and organizations involved in Nottingham’s creative and digital industries.
Participation in the study is open to all individuals and organisations involved in creative, digital, and cultural businesses in Nottingham. Those able to contribute are encouraged to complete the online survey.
Jeremy Hague, director of Knowledge Exchange at Nottingham Trent University, said: “This partnership represents an exciting opportunity to delve into the heart of Nottingham’s creative and digital industries. By combining our efforts and expertise, we can gain invaluable insights that will drive innovation, inform policymaking, and fuel the continued growth of this thriving sector.”
Helen Kennedy, professor of Creative and Cultural Industries at the University of Nottingham, said: “With our ERDF-funded Live, Experiential and Digital Diversification: Nottingham (LEADD:NG) collaboration coming to an end, this is a significant opportunity to develop a fine-grained understanding of our local creative and digital sector.
“The knowledge we gain from this research will inform how we advocate for further investment in our region and how we can best deploy the world leading research expertise within our university communities.”
Robert Dixon, head of Business Growth at Nottingham City Council, said: “The creative and digital sector is an important and fast-growing part of the wider Nottingham economy. This survey, carried out in partnership with both universities, will provide us with a valuable insight into the needs of these businesses to help us tailor future targeted support.”
Results from the study will be launched in Autumn 2023.
