Teqball, the sport combining football and table tennis, has appointed independent sports communications firm Macesport as its retained PR agency.
Invented in Hungary three years ago, Teqball has become a popular addition to the training grounds of many Premier League football clubs including Manchester United, Chelsea FC and Arsenal.
Nottingham-based agency Macesport was initially brought on board in October to raise awareness of the sport within the UK, using the 2nd Teqball World Cup in Reims, France as the centrepiece. The media campaign reached over 1 billion people worldwide, with 57 pieces of coverage and 1.2 million views on the World Cup highlights reel. For the first time, all four UK nations were represented at the World Cup and moves are now underway to establish FITEQ (Fédération Internationale de Teqball) federations in England, Scotland, Wales and Northern Ireland to spur uptake of the new sport.
Macesport CEO Ben Thompson said: “It’s not often you get the opportunity to help grow a sport from the very beginning and we’re privileged to be working with the Teqball team to put down roots here in the UK.
“Teqball has all the makings of a fantastic spectator sport, with players exhibiting incredible skill, agility and mental aptitude, but also a game that complements existing sports like football, footvolley, futsal and even freestyle. We’re excited to see where we can take Teqball using our experience, industry connections and expertise across the PR, digital and events sectors.”
Teqball is the brainchild of former professional footballer Gábor Borsányi, who brought the idea to life with help from fellow co-founders Viktor Huszár, a computer scientist who designed the iconic curved table the game is played on, and György Gattyán, founder and owner of Docler Holding, Teqball’s business strategist.
Teqball CEO and co-founder Viktor Huszár said: “We see the UK as an important market for us and one we believe will embrace Teqball given the public’s love of football. Macesport executed an outstanding World Cup campaign for us and demonstrated their ability to deliver the Teqball message and drive mass awareness around the sport. We’re confident that Macesport’s expertise will help us to achieve our goal and we’re looking forward to continuing to work with them.”
Macesport will deliver a PR and digital communications strategy aimed at establishing Teqball within the UK, further legitimising Teqball as a sport in its own right and supporting the sales and marketing programme with content across owned and earned channels.