Nottingham-based digital marketing agency Impression has announced it has won a new contract with Cancer Research UK to help raise awareness of its charity events and fundraising initiatives through paid search activity.
Impression, which recently took home two prizes from the European Search Awards, was chosen from a number of shortlisted agencies in a national tender process. The agency’s brief is to manage Cancer Research UK’s online advertising budget with the aim of increasing awareness of the charity’s events, fundraising initiatives and health campaigns. Impression will deliver paid search advertising across Google and Bing.
Commenting on the new contract, head of PPC at Impression, Liam Wade, said: “It’s a real privilege to have been chosen by Cancer Research UK to manage its online advertising. We’re thrilled to be working with such a well respected brand and it’s great to know our work is encouraging people to support such an invaluable charity.
“Of course, this being charity money, the pressure is on us to ensure we’re delivering impressive returns which, so far, we are! We’ve already run campaigns for the charity around many of it’s national fundraising events and we’re excited to do lots more in the future.”
Mandy Smith, marketing services manager at Cancer Research UK, adds: “The fundraising landscape is an interesting space and we need to be mindful of our supporters’ engagement with us, as there could be multiple touch points during their journey with Cancer Research UK. Paid search is a channel that enables us to interact with our supporters throughout the year, including peak times such as when the Race For Life events take place in the spring and summer, and better understand what information they want to receive from us at a certain time.
“We’ve been impressed with the paid search campaigns that Impression have executed for us so far and have seen some improvements in performance already. We’re really looking forward to working closer with Impression to further refine our digital strategy and to create some sector-leading fundraising campaigns.”