Dr. Martens, the iconic Northamptonshire footwear brand, has secured a new distribution partnership agreement with Beside Group in the UAE, marking the brand’s entry into the UAE for the first time.
The brand has additionally partnered with Crosby in Latin America, which opened a store in Santiago, Chile last week – its second in the region following the opening of a store in Argentina in August.
These partnerships mark an important milestone in Dr. Martens’ next phase of growth, as part of the strategic objective of curating market-right distribution and entering new growth markets with capital-light models.
Ije Nwokorie, CEO of Dr. Martens, said: “These exciting partnerships are consistent with our strategy of entering new growth markets to reach more consumers than ever before through a capital-light approach. We see enormous potential for Dr. Martens in the UAE and Latin America and are delighted to have two partners who really understand both the depth and breadth of our iconic brand.”
