Wednesday, May 29, 2024

Lincoln digital marketing agency sold

Peter Watson and Bradley McKenny, former Directors of Distract, have sold the digital marketing agency to Steve Bryant, founder and Managing Director of Umbrella Brands Group, behind affiliate marketing agency Thoughtmix.

As an old friend of Watson and McKenny, Bryant’s interest in Distract’s journey has always been more than just professional curiosity. Over time, he witnessed the agency’s growth, direction and potential. When the pair decided to sell the business to focus on new areas, Bryant was a natural fit to lead the next phase of its development with a clear vision for Distract’s future.

Having established Thoughtmix in 2015, Bryant has many years of experience scaling an agency and delivering partnerships that grow businesses worldwide.

Bryant’s portfolio includes working with brands such as cardfactory, National Express, and The Couture Club, and he is now ready to pass on his knowledge and expertise to help Distract grow and excel further.

Assuming the role of Managing Director, Bryant has exciting plans for Distract, redefining and consolidating its offering. Recognising the team’s strengths in paid advertising, Distract will become a specialist paid media agency.

He will work closely with Stephanie Henderson, the commercial and strategy lead, and Hannah Langton, the delivery lead, to implement the new business strategy and tactics.

Bryant is looking to focus Distract’s services on the B2C E-commerce, B2B and Education sectors.

Bryant said: “I’m excited to lead Distract into its next phase of growth and development. The team deliver some exceptional results for its Clients, and I’m delighted to have been welcomed in to harness their skills and expertise.”

Stephanie added: “It’s a really exciting time for Distract. Steve brings a host of knowledge from his experience growing Thoughtmix to one of the largest agencies within the affiliate space. The offerings from both separate agencies complement each other really well and offer the potential for some really unique collaborations.”

Hannah said: “Steve’s approach to Distract and the direction he has presented have been very refreshing and give us a clear plan for the future. His experience in affiliate marketing has given the team a new perspective, and we’re all looking forward to the changes being made and the relationship with Steve and Thoughtmix.”

A message from the Editor:

Thank you for reading this story on our news site - please take a moment to read this important message:

As you know, our aim is to bring you, the reader, an editorially led news site and magazine but journalism costs money and we rely on advertising, print and digital revenues to help to support them.

With the Covid-19 pandemic having a major impact on our industry as a whole, the advertising revenues we normally receive, which helps us cover the cost of our journalists and this website, have been drastically affected.

As such we need your help. If you can support our news sites/magazines with either a small donation of even £1, or a subscription to our magazine, which costs just £33.60 per year, (inc p&P and mailed direct to your door) your generosity will help us weather the storm and continue in our quest to deliver quality journalism.

As a subscriber, you will have unlimited access to our web site and magazine. You'll also be offered VIP invitations to our events, preferential rates to all our awards and get access to exclusive newsletters and content.

Just click here to subscribe and in the meantime may I wish you the very best.









Latest news

Related news

By continuing to use the site, you agree to the use of cookies. more information

The cookie settings on this website are set to "allow cookies" to give you the best browsing experience possible. If you continue to use this website without changing your cookie settings or you click "Accept" below then you are consenting to this.

Close