Leicestershire motorcycle firm enters global partnership with Indian company

Hinckley-based Triumph Motorcycles and Bajaj Auto India have commenced a long term, non-equity partnership in Pune, India.

The partnership will see the two companies collaborate to design, engineer, and manufacture a range of mid-capacity motorcycles.

The partnership will see the Triumph, which celebrated 117 years of motorcycle manufacture in 2019, further expand its global reach, with the partnership offering a new mid-sized sector opportunity and a new entry point to several high-volume emerging markets, including India and other Asian markets.

The strategic partnership will see Bajaj become one of Triumph’s key distribution partners in crucial new markets for the Triumph brand around the globe. Bajaj will take over Triumph’s Indian distribution activities, at a date yet to be confirmed. In their other key overseas markets, where Triumph is not currently present, Bajaj will represent Triumph and offer the new mid capacity bikes as part of the full Triumph line-up.

In all other markets where Triumph is present today, the motorcycles developed together from this partnership will join the current Triumph product portfolio and be distributed by the Triumph led dealer network worldwide.

Triumph Motorcycles CEO, Nick Bloor, said: “This is an important partnership for Triumph and I am delighted that it has now formally commenced. As well as taking our brand into crucial new territories, the products that will come out of the partnership will also help attract a younger, but still discerning, customer audience and is another step in our ambitions to expand globally, particularly in the fast-growing markets of South East Asia, but also driving growth in more mature territories like Europe.”

Rajiv Bajaj, Managing Director of Bajaj Auto India, said: “The Triumph brand is an iconic one the world over. So, we are confident that there will be a huge appetite in India and other emerging markets for these new products. We look forward to working alongside such a famous motorcycle company and to leveraging each other’s strengths and expertise to make the relationship a success for everyone.”