Marketing and print communications company the Taylor Bloxham Group has established a dedicated team working with the education and membership sectors as part of its ongoing expansion.
Headed up by Director James Fear, the team has over 20 years’ combined experience working both with and within the education institutions and membership organisations.
They will be promoting joined-up marketing communications from across the group and advising on a range of strategic issues from printed materials, including litho, digital, large-format and point-of-sale through to campaigns mailings and collateral storage and fulfilment.
The Taylor Bloxham Group has four brands operating at different sites across Leicester which offer a full range of services across marketing communications from litho and digital print, fulfilment and mailing, storage and distribution and large format and point-of-sale print; all ideally suited to the needs of the two sectors.
James said: “Marketing teams in both the education and membership sectors are rapidly becoming far more commercial in their outlook; partly driven by external factors but also by the nature of the people they are now employing, the lessons they are learning from other sectors such as retail and the redrawing of traditional demographics boundaries driven by new marketing arenas such as social media.”
The company was recently involved in the Membership Communication’s (memcom) annual conference and awards and the group also sponsored the Imperial Festival, held in late April.