Jollibee, the Philippines’ largest fast-food chain, has launched a third UK restaurant in Leicester, on Humberstone Gate, creating 50 jobs.
For Jollibee, the UK is a key market for expansion – the British spend €1.2 billion on quick-service chicken per year (compared to €652 million in Germany and €700 million in France). Over the next 3-5 years, Jollibee intends to open 50 stores in the UK.
“We’re pushing forward with our continued growth plan across Europe, as we believe that
both the high streets and people’s livelihoods need the support once we come out the other
side of this pandemic. I’m proud to say that our Leicester restaurant will create 50 new job,
supporting the local economy,” says Adam Parkinson, Market Head of Europe for Jollibee.
Currently open for takeaway only, in line with government regulations, deliveries will soon be available and dine-in will follow once lockdown rules are lifted.
“Community spirit is one of our main values here at Jollibee. When we decided on Leicester,
we understood that to be part of this multi-cultural city, we had to adapt our supply chain to ensure we can offer all of our Jollibee favourites as Halal. I hope Jollibee will become a muchloved part of Leicester’s community,” says Adam Parkinson, Market Head of Europe for
The brand has a cult following amongst the Filipino diaspora around the globe. The first British restaurants opened in Earl’s Court, London in 2018 and Liverpool in September 2020.