Shirebrook-based Frasers Group has agreed to buy the brand and intellectual property of bike retailer Wiggle from administration.
According to reports from The Times, the deal is worth under £10m.
It includes the brand and intellectual property of both Wiggle and Chain Reaction Cycles, adding to Frasers Group’s cycling business.
The retail giant acquired Evans Cycles in 2018 and ProBikeKit in 2023.
Wiggle fell into administration in October, with FRP Advisory assuming control of the business.
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