Entrepreneurs Circle (EC), the private organisation dedicated to helping business owners grow, has appointed Press For Attention PR to lead its public relations strategy.
The strategic partnership comes as EC makes a £5 million investment in its new 15,000 sq ft national headquarters on Blythe Valley Business Park (Solihull).
Led by Greg Simpson, a former business journalist and published author on PR with two decades of experience, Nottingham-based Press For Attention PR will spearhead EC’s media relations as the organisation expands its physical presence and drives forward with its new in-person training programme, EC Plus+.
“This partnership represents a perfect alignment of vision,” said Nigel Botterill, founder and CEO of Entrepreneurs Circle. “Greg’s background as a journalist gives him a unique perspective that will help us communicate our ambitious growth plans and he is fully immersed in how we think and operate here.”
EC’s new headquarters (Nelson House) triples the size of their previous space, serving as the permanent base for EC’s operations and housing their new EC Plus+ in-person training programme. Hundreds of members have already visited with thousands more workshop spaces booked up for the year.
“Entrepreneurs Circle has always been about helping business owners break through barriers to growth,” said Simpson. “My mission has always been to help entrepreneurs break the media ceiling and get the attention they deserve. Together, we can create something truly transformational for the EC community.”
Simpson brings a wealth of experience to the role, having previously chaired press conferences for business leaders including Sir Richard Branson and James Caan.
The partnership will focus on amplifying EC’s message and expanding its reach as the organisation continues to grow its membership base. With over 3,000 EC Plus+ sessions already booked by members for 2025, the new headquarters is quickly becoming a hub for entrepreneurial activity.
“As we elevate EC to the next level, we need someone who gets us and can match that ambition in our media strategy,” explains managing director, Cameron Botterill. “Importantly, Greg is equally as passionate about entrepreneurship as he is PR, leading our Nottingham and Derby EC Local events – that’s critical.”
“Our new HQ and investment is about way more than bricks and mortar,” concludes Nigel. “It’s a platform. It’s a signal of intent. It’s EC, turned up a notch. Having Greg on board ensures our story reaches the audiences who need to hear it most.”
