Loughborough University is working alongside Eleiko, the strength equipment developer, to enhance the lifting experience for athletes competing at the highest levels.
Eleiko has agreed a developmental relationship with Loughborough University. The agreement is an ongoing collaboration between the two organisations and harnesses the depth of experience and expertise within Loughborough.
The relationship includes joint initiatives around product development, athlete training and product testing. Several ongoing Eleiko development projects for elite sport are being worked on in collaboration with Loughborough and its coaches. These products will then be tested by athletes and proven in the university’s world-class, high-performance facilities.
“Our cooperation is built on shared values around health, community building and inclusion along with a commitment to advancing professional sports at the highest international levels,” said Erik Blomberg, Eleiko CEO. “There is a strong synergy with Loughborough, we share a passion for performance and delivering the ultimate lifting experience to athletes.”