Sunday, September 19, 2021

Eleiko to develop next generation of training equipment with Loughborough University

Loughborough University is working alongside Eleiko, the strength equipment developer, to enhance the lifting experience for athletes competing at the highest levels.

Eleiko has agreed a developmental relationship with Loughborough University. The agreement is an ongoing collaboration between the two organisations and harnesses the depth of experience and expertise within Loughborough.

The relationship includes joint initiatives around product development, athlete training and product testing. Several ongoing Eleiko development projects for elite sport are being worked on in collaboration with Loughborough and its coaches. These products will then be tested by athletes and proven in the university’s world-class, high-performance facilities.

“Our cooperation is built on shared values around health, community building and inclusion along with a commitment to advancing professional sports at the highest international levels,” said Erik Blomberg, Eleiko CEO. “There is a strong synergy with Loughborough, we share a passion for performance and delivering the ultimate lifting experience to athletes.”

A message from the Editor:

Thank you for reading this story on our news site - please take a moment to read this important message:

As you know, our aim is to bring you, the reader, an editorially led news site and magazine but journalism costs money and we rely on advertising, print and digital revenues to help to support them.

With the Covid-19 pandemic having a major impact on our industry as a whole, the advertising revenues we normally receive, which helps us cover the cost of our journalists and this website, have been drastically affected.

As such we need your help. If you can support our news sites/magazines with either a small donation of even £1, or a subscription to our magazine, which costs just £33.60 per year, (inc p&P and mailed direct to your door) your generosity will help us weather the storm and continue in our quest to deliver quality journalism.

As a subscriber, you will have unlimited access to our web site and magazine. You'll also be offered VIP invitations to our events, preferential rates to all our awards and get access to exclusive newsletters and content.

Just click here to subscribe and in the meantime may I wish you the very best.







Latest news

Related news

By continuing to use the site, you agree to the use of cookies. more information

The cookie settings on this website are set to "allow cookies" to give you the best browsing experience possible. If you continue to use this website without changing your cookie settings or you click "Accept" below then you are consenting to this.

Close