Eden chosen to pack a punch for personalised packaging launch

Eden Public Relations has been appointed to deliver a comprehensive media relations programme to support the launch of a new personalised packaging brand Vanilla Reindeer.

Kalas Packaging, the specialist packaging supplier is behind the new launch – having invested £1.5m in the new venture including a new digital press from leading information technology company, HP Indigo. Established 30 years ago Kalas Packaging already provides specialist printing services across sector including food and horticulture – supplying blue-chip retailers with niche products.

Kathryn Greenwood, Joint Managing Director at Eden comments: “From New Year to New Baby, Engagements to Easter everyone’s year is full of special events and occasions. So, we’re delighted to have been appointed so support Vanilla Reindeer – it’s a fun brand and has wonderful range of quality packaging to mark any occasion.”

Eden has teamed up with digital agency Boom Online Marketing and creative branding agency The Wonderland – all based in Nottingham to support Kalas with the launch of Vanilla Reindeer.